# Limted-Edition Sour Seltzers Natural Light Launched a Sour Seltzer Just in Time for Summer By Grace Mahas | Published 2021-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-light-sour-seltzer References: [naturallight](https://www.naturallight.com/?Sgd) Natural Light recently expanded its portfolio with the introduction of the new Natural Light Sour Seltzer in four refreshing flavors: Rind & Dined Watermelon, No Capple Green Apple, Razzle Dazzle Blue Raspberry, and Slice for What Lemon. Described as the perfect balance between fruit flavor and tartness, the new beverage boasts a 6% ABV and is available as a variety 12-pack in 12oz and Rind & Dined Watermelon as a 25oz can. “As a brand that prides itself on standing out in the crowd, Natty Sour Seltzer is sure to make a splash in the world of seltzer,” said Daniel Blake, Vice President of US Value Brands at Anheuser-Busch. “Natty strives to be at the forefront of innovation, and while Sour Seltzer is already our fifth innovation this year, I can promise we’re just getting started.” Image Credit: Natural Light ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 71% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Seltzers:** Natural Light's release of limited-edition sour seltzers in unique flavors creates a trend of innovative and exclusive alcoholic beverages. - **Fruit-flavored Alcohol Beverages:** The introduction of Natural Light Sour Seltzer in multiple fruit flavors creates a trend in the industry of fruit-flavored alcoholic beverages. - **Innovative Alcoholic Beverages:** The introduction of Natural Light's Sour Seltzer lineup represents a trend of innovative alcoholic beverages with a balance between fruit flavor and tartness. ### Sectors Adopting This - **Alcoholic Beverages:** The release of Natural Light's sour seltzers represents an innovation opportunity in the alcoholic beverage industry, particularly for fruit-flavored and limited-edition products. - **Beverage Industry:** The introduction of unique and creative flavors for alcoholic beverages, like Natural Light's sour seltzers, represents a trend for innovation in the beverage industry. - **Cocktail Industry:** The trend of innovative and unique flavored alcoholic beverages like Natural Light Sour Seltzer creates a space for disruptive innovation within the cocktail industry, particularly in regards to seltzer-based cocktails. ## Related on Trend Hunter - [Sour Beer Seltzers](https://www.trendhunter.com/trends/labatt-blue-light-seltzer-tart.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Lemonade Flavored Hard Seltzers](https://www.trendhunter.com/trends/lemonade-splash.md) - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Tropical Fruit-Flavored Seltzers](https://www.trendhunter.com/trends/new-belgium-fruit-smash.md) - [Fruit-Forward Craft IPAs](https://www.trendhunter.com/trends/sweetwater-1.md) - [Mango Juice-Infused Seltzers](https://www.trendhunter.com/trends/vodka-seltzer.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Canned Hard Juices](https://www.trendhunter.com/trends/wild-nectar-hard-juice.md)