# Karate-Branded Beer Campaigns Natural Light Beer Teams with Karate Combat for its Season 3 Launch By Elena Rahman | Published 2021-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-light-beer References: [prweb](https://www.prweb.com/releases/natural_light_announced_as_official_light_beer_sponsor_of_karate_combat_season_3/prweb17989800.htm) & [karate](https://www.karate.com/) Karate Combat teams up with Natural Light Beer to elevate the Karate Combat: Season 3 viewer experience. The partnership will promote Natural Light's beer as the event's official beverage. Karate Combat is the global leader in [full-contact professional karate fighting](https://www.trendhunter.com/trends/nav-x-ufc). The partnership includes branding inside The Pit, which is Karate Combat's trademark fighting arena, and through [CGI](https://www.trendhunter.com/trends/tiger-beer-1) elements created from the [Epic Games](https://www.trendhunter.com/trends/espn-fortnite-island) Unreal Engine. Karate Combat will also feature the #6 best-selling beer in America during televised karate fights. The beer brand aims to create epic memories for its consumers. Daniel Blake, Group VP, explains that the goal of its Karate Combat partnership is to bring "even more energy and action to their passionate fan base and intense karate competition." Image Credit: Natural Light ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 8% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sport and Alcohol Partnerships:** There is an opportunity for more partnerships between sports and alcohol industries to create immersive experiences for consumers. - **Marketing Through Real-time Events:** Brands have an opportunity to market themselves by sponsoring or partnering with real-time events and offering a unique experience to consumers. - **Virtual Reality Marketing:** Companies can use virtual reality technology to create a more immersive and engaging experience for consumers during events or promotions. ### Industries Being Reshaped - **Alcohol Industry:** The alcohol industry can benefit from partnerships with sports industry to increase brand recognition and sales. - **Sports Industry:** The sports industry can benefit from partnerships with alcohol industry to increase revenue and offer unique experiences for their fans. - **Virtual Reality Industry:** The virtual reality industry can benefit from collaborating with brands to create interactive and engaging experiences for consumers during events or promotions. ## Related on Trend Hunter - [Eco-Beer Esports Partnerships](https://www.trendhunter.com/trends/bud-light-next-x-evo.md) - [Cannabis-Sponsored Sports Leagues](https://www.trendhunter.com/trends/karate-combat.md) - [Boxing Energy Partnerships](https://www.trendhunter.com/trends/bare-knuckle-fighting-championship.md) - [Fighting Championship-Inspired Partnerships](https://www.trendhunter.com/trends/new-amsterdam-vodka1.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Cinematic Martial Arts Promotions](https://www.trendhunter.com/trends/premier-foods-and-sony-pictures.md) - [Beer-Branded Mullet Initiatives](https://www.trendhunter.com/trends/free-beer-2.md) - [Multi-Year Energy Drink Partnerships](https://www.trendhunter.com/trends/professional-fighters-league.md)