# Rainy-Day Beer Giveaways Natural Light Beer is Promising Free Beer During Memorial Day Weekend By Elena Rahman | Published 2022-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/natural-light-beer-is References: [naturallight](https://www.naturallight.com/naturdays/)  [Natural Light](https://www.trendhunter.com/trends/garageflage-line) Beer is promising consumers [free beverages this Memorial Day Weekend](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days). According to the Farmer's Almanac, the celebrations weekend is calling for rain across most regions in the United States. Therefore, Natural Light is celebrating the limited-time release of its new [Naturdays Red, White, & Blueberry Lemonade Beer](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack) by promising free Naturdays if rain occurs during the weekend celebrations. Natty will be tracking where and when it rains from May 27th to May 30th to guarantee everyone receives their complimentary beverages. Consumers can upload a photo of their rained-out parties to receive the offering. The Naturdays Red, White, & Blueberry Lemonade beer boasts a vibrant blueberry and lemonade flavor with Americana-inspired packaging, ideal for hot summer days. Image Credit: Natural Light Beer ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 27% | Activity: 79% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Weather-triggered Promotions:** Brands are developing weather-triggered marketing promotions for Memorial Day weekend beers. - **Limited-edition Beers:** Beverage companies are introducing seasonal or limited-edition flavors for summer drinks. - **Social Media Engagement:** Brands are leveraging social media to drive consumer engagement through photo-sharing promotions. ### Sectors Adopting This - **Alcoholic Beverages:** Alcohol brands are using promotions to increase sales during holiday weekends and seasonal sales periods. - **Marketing and Advertising:** Weather-based promotions require new marketing strategies and real-time tracking of weather data. - **Social Media Technology:** Social media plays an important role in tracking user-generated content and brand reactions. ## Related on Trend Hunter - [Beer-Branded Mullet Initiatives](https://www.trendhunter.com/trends/free-beer-2.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Celebratory Complimentary Beers](https://www.trendhunter.com/trends/complimentary-beers.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Grand American Tours](https://www.trendhunter.com/trends/american-eurotrip.md) - [Boat Shoe Beer Holders](https://www.trendhunter.com/trends/natty-light-sperry.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Confession-Rewarding Beer Campaigns](https://www.trendhunter.com/trends/juicy-canfessions.md) - [Summer-Ready Free Beverage Promotions](https://www.trendhunter.com/trends/athletic-brewing-company.md)