# Natural Immunity-Boosting Products Juice It Up! Emphasized Its Nutritious Smoothie & Immunity Shot By Kalin Ned | Published 2020-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-immunityboosting-product References: [qsrmagazine](https://www.qsrmagazine.com/news/juice-it-expands-immunity-boosting-product-lineup) & [juiceitup](https://www.juiceitup.com) Natural immunity-boosting products tend to have a greater impact on the market as wellness-minded consumers emphasize a holistic approach to their health. In a bid to help consumers strengthen their immune system during the COVID-19 pandemic, [Juice It Up!](https://www.trendhunter.com/trends/slushiestyle-drinks) launched a special promotion, bringing back "two antioxidant powerhouses"—the Superfruit Sunrise® Smoothie and the Mighty-C Immunity Shot. The former beverage is "the brand's most vitamin C-packed product ever." The drink boasts a blend of acerola, which is a superberry from Brazil, ginger, banana, orange, passion fruit, and pineapple. Superfruit Sunrise® is claimed to also aid in heart and eye health, as well as regulate digestion. The Mighty-C Immunity Shot, on the other hand, is an add-on for any [raw juice, smoothie, or bowl](https://www.trendhunter.com/trends/acai-shot-pack). It is loaded with enzymes to aid digestion. Juice It Up! offered the two natural immunity-boosting products in a member-exclusive promotion between May 4th and May 10th. Image Credit: Juice It Up! ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Immunity-boosting Products:** Opportunity for brands to develop and promote products that enhance the immune system naturally. - **Holistic Wellness Approach:** Growing demand for products that prioritize overall well-being and take a holistic approach to health. - **Member-exclusive Promotions:** Brands can leverage exclusive promotions to reward loyal customers and create a sense of exclusivity. ### Industries Being Reshaped - **Health and Wellness:** Industry can innovate and offer a wide range of natural immunity-boosting products to cater to wellness-minded consumers. - **Food and Beverage:** Opportunity for the industry to create nutritious smoothies, juices, and shots that focus on immune system support. - **Marketing and Promotion:** Industry can capitalize on member-exclusive promotions to drive customer loyalty and generate buzz around products. ## Related on Trend Hunter - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Vibrant Nutrition Bowls](https://www.trendhunter.com/trends/pressed-juicery-x-cymbiotika.md) - [Vitamin C-Rich Juice Shots](https://www.trendhunter.com/trends/vive-organic-pure-boost-vitamin-c.md) - [Functional Flavorful Immunity Shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots.md) - [Spicy Immunity Juice Shots](https://www.trendhunter.com/trends/moju-spicy-pia-immunity.md) - [Mushroom-Infused Wellness Shots](https://www.trendhunter.com/trends/immunity-blueberry-clementine.md) - [Detox Immune Supporting Smoothies](https://www.trendhunter.com/trends/immune-supporting-smoothies.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Fruit-Forward Immunity Supplements](https://www.trendhunter.com/trends/the-secret-nature-of-fruit.md)