# Natural Home Cleaning Kits supernatural's Simple Products are Made with "Conscious Concentrates" By Laura McQuarrie | Published 2018-10-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-home-cleaning References: [prnewswire](https://www.prnewswire.com/news-releases/poopourri-founder-suzy-batiz-launches-supernatural-300736322.html) & [supernatural](https://supernatural.com/#starter-kit) The creator of toilet spray brand Poo~Pourri, Suzy Batiz, is now launching a new venture by the name of 'supernatural,' which connects consumers to simple, effective and [sustainable natural home cleaning solutions](https://www.trendhunter.com/trends/iken-clean). The natural cleaning products are made with a focus on Conscious Concentrates with essential oils, which means that the brand boasts a low footprint and consumers need only add water to activate the formulas. supernatural's Starter Kit contains four reusable glass bottles, which can be used with the formulas for Wood + Floors, Counters + Granite, Glass + Mirrors and Bath + Tile. These Conscious Concentrates are packed into small vials and contain [potent, aromatic ingredient combinations](https://www.trendhunter.com/trends/bloomz-cleaning-products) like fir, basil, litsea, lime, eucalyptus, peppermint and palmarosa. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Conscious Cleaning:** Entrepreneurs can explore creating home cleaning products that prioritize using Conscious Concentrates to reduce waste and environmental impact while maintaining efficacy. - **Sustainable Starter Kits:** Businesses can produce reusable starter kit products that encourage consumers to try out eco-friendly cleaning solutions without committing to full-sized products. - **Essential Oil Formulas:** Entrepreneurs can develop cleaning products with potent, aromatic essential oil ingredient combinations that differentiate their products and promote wellness benefits. ### Where This Applies - **Home Cleaning:** The home cleaning industry can embrace conscious concentrates and reusable containers to appeal to the growing demand for eco-friendly cleaning solutions. - **Sustainability:** Sustainability-focused businesses can explore offering natural home cleaning products as a way to promote greener living and reduce environmental waste. - **Essential Oils:** The essential oils industry can partner with home cleaning companies to develop potent and aromatic ingredient combinations to be used in cleaning solutions. ## Related on Trend Hunter - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Essential Oil Cleaning Kits](https://www.trendhunter.com/trends/essential-oil-home-cleaning.md) - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth.md) - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Can-Based Cleaning Kits](https://www.trendhunter.com/trends/clean-can-starter-kit.md) - [Sustainable Toilet Cleaning Kits](https://www.trendhunter.com/trends/toilet-cleaning-kit.md) - [Powerful Eco-Friendly Cleaning Products](https://www.trendhunter.com/trends/branch-basic.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md)