# Extreme Sport Fashion Shoots Natural High in Vogue By Ayman | Published 2008-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natural-high-vogue References: [models](http://models.com/feed/?p=709) The October 2008 issue of [Vogue](https://www.trendhunter.com/trends/vogue-singapore) US features an adventurous rock climbing editorial by famed fashion photographer Steven Meisel. The unusual ‘Natural High’ editorial features models Lily Donaldson, Coco Rocha, Caroline Trentini and Anna Jagodzinska [climbing the steep rocks](https://www.trendhunter.com/trends/topologie-x-universal-works) in chubby furs and killer high platform shoes, a la goats on a mountain. Fashion editor Marie Amelie-Sauve oversaw the shoot. Vogue seems to be insisting on featuring loads of fur just to instigate and anger [PETA](https://www.trendhunter.com/trends/one-tribe-cosmetics). **Implications** - No longer just looking for attractive imagery, consumers are attracted to ones that feature subject matter. Designs that contain a greater meaning appeal to those who look for more stimulation. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 60% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Adventure Fashion Shoots:** Opportunity for fashion brands to feature adventurous and daring photo shoots to attract consumers seeking unique and exciting content. - **Ethical Fashion Movement:** Increase in demand for fashion brands to create designs that align with ethical values, such as avoiding the use of fur and other controversial materials. - **Meaningful Design:** Growing interest in fashion designs that carry a deeper message or significance, appealing to consumers seeking more intellectually stimulating content. ### Where This Applies - **Fashion Photography:** Disruption opportunity: Incorporating extreme sports and adventurous themes into fashion shoots to create visually striking and captivating content. - **Sustainable Fashion:** Disruption opportunity: Meeting the demand for ethical fashion by creating sustainable alternatives to fur and other controversial materials. - **Creative Fashion Design:** Disruption opportunity: Designing fashion pieces that convey a deeper meaning or purpose, appealing to consumers who seek more than just aesthetics. ## Related on Trend Hunter - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)