# All-Natural Hard Teas Masq Appeals to Health-Conscious Consumers with Superfoods & Adaptogens By Laura McQuarrie | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-hard-teas References: [prnewswire](https://www.prnewswire.com/news-releases/masq-hard-tea-launches-all-natural-superfood-based-tea-in-southeast-and-midwest-us-301224315.html) & [drinkmasq](https://drinkmasq.com/) Masq is not a flavored seltzer or "flavored alcohol water," and the [all-natural hard teas](https://www.trendhunter.com/trends/kyla-peach-bellini) specifically appeal to health-conscious consumers who are looking for a fun and refreshing beverage. The canned drinks are made with an organize yerba mate base that's boosted by flavor-forward superfoods, [functional adaptogens](https://www.trendhunter.com/trends/botany-elixirs) and a hint of sweetness from all-organic blue agave and monk fruit. As the brand states, "This combination not only tastes great, but delivers some of the most beneficial ingredients for an alcoholic product on the market." The brand sets itself apart with natural, high-quality ingredients so that the 4% ABV formulas are not just full of empty calories and carbs. The [certified gluten-free and vegan drinks](https://www.trendhunter.com/trends/mom-water-iced-tea-vodka) are available in flavors like Lemon-Ginger, Dragon Fruit-Acai and Blueberry-Lavender. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **All-natural Alcoholic Beverages:** There's an opportunity to innovate in the alcoholic beverage industry by focusing on using high-quality, natural ingredients that are appealing to health-conscious consumers. - **Functional Adaptogens in Beverages:** Using adaptogens in alcoholic beverages serves as a unique selling point to cater to health and wellness-conscious consumers. - **Superfoods in Alcoholic Beverages:** Incorporating superfoods into alcoholic beverages presents an opportunity to create unique flavors that appeal to consumers who prioritize wellness and nutrition. ### Where This Applies - **Alcoholic Beverage:** Alcoholic beverage companies could innovate by incorporating natural, high-quality, and functional ingredients into their products to appeal and cater to the health and wellness-driven customers. - **Functional Beverages:** Functional beverage companies could focus on incorporating alcoholic ingredients such as adaptogens and natural superfoods into their drinks to create unique offerings for health-conscious consumers. - **Canned Beverage:** Canned beverage producers could create a line of all-natural alcoholic beverages that use high-quality, organic ingredients to attract consumers looking for a fun and refreshing alcoholic drink that aligns with their wellness goals. ## Related on Trend Hunter - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Adaptogen-Infused Alcohol-Free Cocktails](https://www.trendhunter.com/trends/alcoholfree-cocktail.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Tea-Infused Vodka Seltzers](https://www.trendhunter.com/trends/neatly-spiked.md) - [Alcohol-Free Functional Cocktails](https://www.trendhunter.com/trends/alcohol-free-functional-cocktail.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Adaptogenic Alcohol Alternatives](https://www.trendhunter.com/trends/huzzy-smart-sips.md)