# Sulfate-Free Aloe Hair Lines Herbal Essences Updated Its Selection of Natural Haircare Products By Riley von Niessen | Published 2020-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natural-haircare-product References: [herbalessences](https://www.herbalessences.ca/en-ca/discover-products/collections/aloe#viewtype:gridview/facets:/category:aloe/page:1/sortby:Featured-Sort/productsdisplayed:undefined/cwidth:3/promotilesenabled:false/pcwidth:/cwidth:3:pscroll:1199.1999969482422) Herbal Essences, the accessible haircare brand from [Procter & Gamble](https://www.trendhunter.com/trends/gemz-haircare), updated its line of [natural haircare products](https://www.trendhunter.com/trends/plantbased-haircare-formulation) with the addition of the 'Potent Aloe Sulfate Free Shampoo and Conditioner.' Each product's formula is infused with hand-picked and sustainably sourced aloe from Mexico, which is rich in vitamins, essential moisture, and polysaccharides. Both the Potent Aloe shampoos and conditioners come in an array of different ingredient combinations, including Bamboo, Eucalyptus, Mango, and Hemp. The products are also [PETA](https://www.trendhunter.com/trends/one-tribe-cosmetics)-certified cruelty free, and made without the use of colorants, sulfates, and parabens. Herbal Essences' Aloe Collection includes two varieties of both its hair mask and mist, as well as a 'Mango & Aloe Curl Cream. The collection is available online, and through participating retailers. Image Credit: Herbal Essences ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Sulfate-free Haircare:** Opportunity for other haircare brands to develop sulfate-free products infused with sustainable and natural ingredients. - **Natural Haircare:** Innovative possibilities to create natural haircare products that leverage specific plant-based ingredients, such as aloe, for added benefits. - **Cruelty-free Products:** Growing market for cruelty-free haircare products, presenting potential for companies to emphasize their commitment to ethical and sustainable practices. ### Where This Applies - **Haircare:** The haircare industry can explore the development of sulfate-free, natural products to cater to the increasing demand for conscious and sustainable haircare solutions. - **Personal Care:** Personal care brands can integrate aloe and other natural ingredients in their formulas to meet the rising consumer preference for natural, chemical-free products. - **Retail:** Retailers can capitalize on the growing demand for cruelty-free haircare products by stocking and promoting brands that align with ethical and sustainable values. ## Related on Trend Hunter - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Targeted Sensitive Haircare Products](https://www.trendhunter.com/trends/california-naturals-super-moisture-collection.md) - [Modern Cruelty-Free Haircare Products](https://www.trendhunter.com/trends/crueltyfree-haircare-products.md) - [Gentle Plant-Based Haircare Products](https://www.trendhunter.com/trends/gold-hair.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Optimized 4C Haircare](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera.md) - [Complexion-Improving Aloe Gels](https://www.trendhunter.com/trends/aloe-gel.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md)