# Humanized GPS Devices Natural Guidance from Navteq Gives Directions in Plain English By Michael Hines | Published 2010-09-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/natural-guidance-from-navteq References: [gizmag](http://www.gizmag.com/navteq-natural-guidance-gps-navigation/16271/) & [navteq](http://www.navteq.com/) Natural Guidance from Navteq is an exciting new GPS system that could either work or fail spectacularly. This GPS system uses [simpler terms to guide you](https://www.trendhunter.com/trends/navigation-system) to your destination. "Turn right in 300 feet" now becomes "Turn right at the gold donut shop." Undeniably, there are quite possibly a few things that could go wrong with this [Natural Guidance system](https://www.trendhunter.com/trends/the-ai-guides) from Navteq. If you're still interested however, watch the featured video to learn more about this GPS. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Humanized GPS Systems:** Navteq's Natural Guidance system demonstrates the trends to use simpler and more human language in GPS technology, offering an opportunity for companies to innovate and provide a better user-friendly experience. - **Voice-activated GPS Assistance:** As more brands adopt natural language technology, voice-activated GPS assistance trend is on the rise, and companies could capitalize on this trend by developing user-friendly and speech recognition GPS assistants - **Personalized GPS Directions:** The Natural Guidance system from Navteq is an example of a trend toward personalized GPS directions that reflect a user's lifestyle and preferences, with opportunities for disruption industries to innovate and offer such services. ### Sectors Adopting This - **Consumer Technology:** The Consumer Technology industry has a vast opportunity to innovate on the trend to use simpler, more human language and personalized directions in the GPS technology, offering consumers enhanced user experience. - **Navigation Systems:** The Navigation Systems industry has a significant opportunity to capitalize on the trend to offer voice-activated GPS assistants and to personalize GPS directions to improve user interaction and satisfaction. - **Travel and Tourism:** The travel industry could benefit significantly from personalized GPS directions and voice-activated GPS assistants that are easy to use and understand, providing a better user experience for tourists and travelers. ## Related on Trend Hunter - [Neck-Worn Navigational Devices](https://www.trendhunter.com/trends/loovic.md) - [Aftermarket Automotive Navigation Displays](https://www.trendhunter.com/trends/garmin-drive-53.md) - [Virtual In-Car Tour Guides](https://www.trendhunter.com/trends/tourguide.md) - [Turn-By-Turn Truck Navigation Apps](https://www.trendhunter.com/trends/autosled.md) - [Community-Driven Mapping System](https://www.trendhunter.com/trends/mapping-system1.md) - [Game Style Navigation](https://www.trendhunter.com/trends/need-for-speed-mini-map.md) - [Customizable Navigation Solutions](https://www.trendhunter.com/trends/navigation-solution.md) - [Airport-Focused Digital Navigation Systems](https://www.trendhunter.com/trends/digital-navigation-system.md) - [Assistive Navigation Systems](https://www.trendhunter.com/trends/navigation-system.md)