# Eco-Minded Grooming Products Hawkins & Brimble Natural Grooming Products Come in Many Varieties By Michael Hemsworth | Published 2023-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natural-grooming-products References: [blessthisstuff](https://www.blessthisstuff.com/stuff/living/bed-bath/hawkins-brimble-natural-grooming-products/) & [hawkinsandbrimble](https://www.hawkinsandbrimble.com) The [Hawkins & Brimble](https://www.trendhunter.com/trends/the-well-groomed-essentials) natural grooming products are a sustainable range of cosmetics for consumers to incorporate into their daily regime as a way to prioritize sustainability and more. The products include hand wash, face wash, body wash, shampoo, conditioner and more, which are each formulated with natural ingredients that includes a signature scent. The products are packaged in post-consumer recycled plastic with 100% recycled cardboard to further prioritize the sustainable nature of the cosmetics. The Hawkins & Brimble natural grooming products are formulated with men's grooming needs in mind, and are free from sodium lauryl sulfate and parabens. The shampoo, conditioner and body wash come in [refillable size options](https://www.trendhunter.com/trends/hard-body-wash) to encourage consumers to ditch single-use packaging alternatives. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 68% | Freshness: 15% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Grooming Products:** Opportunity for companies to create natural and eco-friendly grooming products packaged in sustainable materials. - **Refillable Cosmetics:** Opportunity for companies to create refillable grooming products to minimize single-use packaging waste. - **Sustainable Packaging:** Opportunity for companies to use post-consumer recycled materials for packaging and prioritize sustainability in the product's entire life cycle. ### Where This Applies - **Personal Care:** Companies in the personal care industry can incorporate more natural and sustainable ingredients and packaging to cater to eco-conscious consumers - **Beauty:** Beauty companies can expand their offerings to include natural grooming products and focus on sustainable packaging for all their products - **Consumer Goods:** Companies in the consumer goods industry can explore options for sustainable packaging and eco-friendly ingredients to appeal to conscious consumers. ## Related on Trend Hunter - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Low-Waste Pet Grooming Products](https://www.trendhunter.com/trends/good-fur.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Beard-Refining Grooming Products](https://www.trendhunter.com/trends/harrys-beard-care.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md)