# Private Label Organic Soups Natural Grocers Organic Soups Come in Six Recipes By Michael Hemsworth | Published 2025-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/natural-grocers-organic-soups References: [storebrands](https://storebrands.com/natural-grocers-adds-own-brand-soup-assortment) & [naturalgrocers](https://www.naturalgrocers.com)  Convenience and cost-effectiveness collide with the new Natural [Grocers](https://www.trendhunter.com/trends/organic-cheese) Organic Soups that aim to satisfy increasing demand for affordable food products that don't skimp on quality. The [private label soups](https://www.trendhunter.com/trends/storebrand-tortilla-chips) come in six recipes including Three Lentil, Creamy Tomato, Butternut Squash, Sauerkraut, Sweet Corn and Chili Bean, which are each packaged in BPA-free pouches. The soups are each [plant-based](https://www.trendhunter.com/trends/spiced-chickpea-big-soup), non-GMO, certified organic and dairy-free, and are priced at $4.49 for each 14-ounce packet. Vice President of Marketing Raquel Isely spoke on the Natural Grocers Organic Soups saying, "We are thrilled to introduce six new soups to our shelves nationwide. From classics like Creamy Tomato and Butternut Squash to bold, outside-the-pouch flavors like Sauerkraut and Sweet Corn, there's something for everyone to enjoy. These convenient 14-ounce packets are perfect to keep at home or take on the go for an easy lunch or quick meal.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 72% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Demand for Private Label Organics:** The rising interest in private label organic foods presents opportunities for brands to capitalize on consumer preferences for affordable yet high-quality organic products. - **Plant-based Convenience Foods:** An increased focus on plant-based, convenient meal solutions is shaping the market, offering companies potential for innovation in ready-to-eat, eco-friendly packaging. - **Bpa-free Packaging Evolution:** The shift towards BPA-free packaging emphasizes the growing consumer demand for safer, health-conscious food storage options. ### Where This Applies - **Organic Foods:** The organic foods industry is seeing significant growth as consumers seek healthier, environmentally sustainable organic alternatives in convenient formats. - **Retail Grocers:** Retail grocers are innovating with private label offerings to meet consumer demand for premium organic products at competitive prices. - **Packaging Solutions:** The packaging industry is increasingly focusing on developing sustainable, non-toxic options, aligning with consumer preferences for health-conscious and environmentally friendly products. ## Related on Trend Hunter - [Organic Private Label Mustards](https://www.trendhunter.com/trends/organic-mustard.md) - [Global Cuisine Canned Soups](https://www.trendhunter.com/trends/amys-kitchen-organic-soups.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Clean-Ingredient Ready Meals](https://www.trendhunter.com/trends/proper-good-soups.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Grocer-Branded Good-For-You Pasta Lines](https://www.trendhunter.com/trends/goodforyou-pasta.md) - [Hearty Canned Soup Products](https://www.trendhunter.com/trends/plantbased-chilis.md) - [Organic Lentil Soups](https://www.trendhunter.com/trends/organic-lentil-vegetable-soup.md) - [Premium Heat-and-Eat Soups](https://www.trendhunter.com/trends/soups-in-jars.md)