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# Immersive Dairy Displays
Chobani Natural Greek Yogurt Creates an Intimate Space for Consumers

By Meghan Young | Published 2015-04-14 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/natural-greek-yogurt
References: [imgkid](http://imgkid.com/trade-show-design-inspiration.shtml) & [chobani](http://www.chobani.com)

[Chobani](https://www.trendhunter.com/trends/chobani-creations) is touted as America's number one natural Greek yogurt, so it's only natural that its in-store displays would reflect that prestigious status. This one in particular creates an intimate space for consumers, allowing themselves to be as fully immersed in the products as they can. Not to mention that it provides an escape from the rest of the store.

Complete with entrances and bar tabels, the [natural Greek yogurt display](https://www.trendhunter.com/trends/chobani-seasonal-products) is clean and modern. Focusing on its healthy spin, the area boasts a lot of white and wood, which plays into the idea of a serene sanctuary. It is also topped with televisions mounted from the ceiling, which provides additional information and context to the mini shop-like space for Chobani.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 67% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Immersive Displays:** Creating immersive in-store displays can enhance the consumer experience and increase brand loyalty.
- **Health-focused Spaces:** Designing clean and modern spaces with a focus on health can attract health-conscious consumers.
- **Information-driven Environments:** Using technology, such as televisions, to provide additional information and context can enhance the overall shopping experience.

### Industries Being Reshaped

- **Grocery:** Grocery stores can create immersive displays to promote food products in a unique and engaging way.
- **Health and Wellness:** Health and wellness stores can design spaces that promote healthy products and create a serene atmosphere for consumers.
- **Retail Technology:** Retail technology companies can provide innovative solutions, such as interactive displays and audiovisual systems, to enhance the overall shopping experience.

## Related on Trend Hunter

- [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md)
- [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md)
- [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md)
- [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md)
- [Dessert-Inspired Yogurt Dips](https://www.trendhunter.com/trends/greek-yogurt-dessert-dip-collection.md)
- [Sustainably Packaged Greek Yogurts](https://www.trendhunter.com/trends/probiotic-strained-yogurt.md)
- [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md)
- [Seasonally Spiced Greek Yogurts](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog.md)
- [Cooking-Ready Yogurts](https://www.trendhunter.com/trends/onken-greek-style-natural-set.md)
