# In-Shower Body Moisturizers The Jergens Natural Glow Wet Skin Moisturizer Gradually Builds Color By Laura McQuarrie | Published 2019-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natural-glow-wet-skin-moisturizer References: [allure](https://www.allure.com/gallery/editors-favorite-new-beauty-products#111) & [jergens](https://www.jergens.com/en-us/products/natural-glow/wet-skin-moisturizer/) The Natural Glow Wet Skin Moisturizer by [Jergens](https://www.trendhunter.com/trends/moisturizing-glow-enhancer) is a unique moisturizer due to the fact that it was specifically created to be used on wet skin. While many people are in the habit of moisturizing their skin after a shower by applying a [body lotion](https://www.trendhunter.com/trends/essentially-enriched-body-lotion), this body care product gives consumers the power to skip a step and simply apply the product in the shower. When it comes to using the product, Jergens recommends using a small amount on the body, as it can be used to develop a gradual color over time. Unlike many kinds of [self-tanning products](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan) that transfer and stain, this one is best patted dry on the skin after it is applied but will not leave color residue on clothes or towels. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Wet Skin Moisturizers:** Disruptive innovation opportunity: Develop innovative wet skin moisturizers that offer additional benefits beyond hydration, such as color development. - **In-shower Skincare Products:** Disruptive innovation opportunity: Create in-shower skincare products that simplify beauty routines by combining multiple steps into one. - **Stain-free Self-tanning:** Disruptive innovation opportunity: Invent self-tanning products that provide a gradual color development without the risk of staining clothes or towels. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunity: Introduce new and convenient skincare products that cater to time-conscious consumers looking for effective and efficient solutions. - **Cosmetics:** Disruptive innovation opportunity: Explore the development of innovative cosmetics that can be applied or used in unconventional ways to enhance user experience. - **Textiles and Fabrics:** Disruptive innovation opportunity: Develop fabrics and textiles that resist color transfer and stains, providing consumers with more durable and versatile options. ## Related on Trend Hunter - [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md) - [Convenient Moisturizing Sprays](https://www.trendhunter.com/trends/body-oil-spritz.md) - [Glowing Melanated Skin Products](https://www.trendhunter.com/trends/moisturizing-glow-enhancer.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Instant Bronzing Body Creams](https://www.trendhunter.com/trends/instant-bronzing-body-cream.md) - [Luminous Non-Sticky Lotions](https://www.trendhunter.com/trends/colorstay-face-body.md) - [Sensorial Lotion Melts](https://www.trendhunter.com/trends/jergens-lotion-bursts.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md)