# Germinating Juice Branding Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient By Amelia Roblin | Published 2013-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-fruit-puree-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/03/natural-fruit-puree-concept.html) & [ideabrand.ru](http://www.ideabrand.ru/) It can be a bit of a stretch for [young children](https://www.trendhunter.com/trends/little-sippers) to understand the relationship between solid foods and their liquid products, but Natural Fruit Puree packaging makes the connection clearer. The visual concept behind Russia's Idea Brand was to depict the primary ingredient in cartoon form and to make it seem as though the consumer is drinking directly from the succulent source. Paired with each [foil juice box](https://www.trendhunter.com/trends/mega-back-to-school) is a green straw that matches the vivid color of the illustrated edible's leaves. Insert the pipette through a hole in the top of the pouch and it will appear like the vine, the stem or the twig that holds the fruit to the larger plant. Natural Fruit Puree packaging is [earthy and playful](https://www.trendhunter.com/trends/north-coast-organic) for a scrumptious combination. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cartoon-themed Packaging:** Exploring the use of cartoon-like illustrations in product packaging for a more engaging and relatable experience. - **Interactive Packaging:** Creating packaging designs that invite consumer interaction, such as using straws or other accessories that match the product's visual theme. - **Natural and Playful Aesthetics:** Embracing earthy and playful visual elements in packaging design to enhance the consumer's perception of the product's naturalness and enjoyment. ### Who This Affects Most - **Beverage Packaging:** Exploring innovative packaging solutions for beverages that enhance the consumer experience and offer a unique selling point. - **Children's Food and Beverage:** Developing visually engaging and interactive packaging specifically targeted at young children to encourage their interest and enjoyment of food and beverages. - **Healthy Snacks:** Integrating natural and playful aesthetics in packaging design for healthy snack options to appeal to health-conscious consumers seeking enjoyable food experiences. ## Related on Trend Hunter - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)