# Natural Food Pasteurization Technologies Farther Farms's Technology Eliminates Unhealthy Practices By Kalin Ned | Published 2022-03-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/natural-food-pasteurization References: [fartherfarms](https://www.fartherfarms.com/)  In today's day and age, consumers are extremely careful and wary of what they put into their bodies—this is why technology like the natural food pasteurization process developed by Farther Farms is quite a big deal. Farther Farms is based in Rochester, New York. Its proprietary technology leverages supercritical carbon dioxide to arrive at a natural food pasteurization process that benefits consumers, as well as the environment. This, in turn, eliminates the need for freezing, refrigeration, and [artificial preservatives](https://www.trendhunter.com/trends/olli-salumeria) by effectively extending the shelf-life of produce. Of course, this has implications for the supply chain. It cuts processing and distribution by roughly 70%. [Farther Farms'](https://www.trendhunter.com/trends/farther-farms) natural food pasteurization technology comes as an answer to an "ever-increasing population growth, diminishing resources, and environmental pressures." Image Credit: Farther Farms ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 13% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Natural Food Preservation:** Farther Farms' technology utilizes natural food pasteurization process using supercritical carbon dioxide. - **Sustainable Food Supply Chain:** Farther Farms' technology eliminates the need for freezing, refrigeration, and artificial preservatives, cutting processing and distribution by 70%. - **Clean Label Products:** Farther Farms' technology eliminates the use of artificial preservatives, ensuring a clean label for food products. ### Industries Being Reshaped - **Food Processing:** Farther Farms technology can benefit food processing industry by presenting a natural alternative to traditional pasteurization with clean label products. - **Food Distribution:** Farther Farms technology can help speed up food distribution processes through cutting down on processing time. - **Food Packaging:** Farther Farms technology may lead the way for food packaging industries to create more sustainable and eco-friendly packaging solutions. ## Related on Trend Hunter - [Naturally Pasteurized Processes](https://www.trendhunter.com/trends/farther-farms.md) - [Food Preservation Fridges](https://www.trendhunter.com/trends/beko.md) - [Heat Recovery Pasteurizer Systems](https://www.trendhunter.com/trends/integrated-heat-pump-system.md) - [Safe Nutrient-Packed Sprouts](https://www.trendhunter.com/trends/wild-about-sprouts-cold-grown.md) - [Food Chain Tech](https://www.trendhunter.com/trends/food-chain-tech.md) - [Food Freshness-Increasing Appliances](https://www.trendhunter.com/trends/food-preserver.md) - [Food-Preserving Microbial Ingredients](https://www.trendhunter.com/trends/vegstable-secure.md) - [Energy-Saving Smart Fridges](https://www.trendhunter.com/trends/vitamin-fresh.md) - [Sun-Mimicking Smart Fridges](https://www.trendhunter.com/trends/naturelight.md)