# Modern Fiber Supplements Bellway's Natural Fiber Supplements Support Gut Wellness & More By Laura McQuarrie | Published 2020-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-fiber-supplements References: [nutraingredients-usa](https://www.nutraingredients-usa.com/Article/2020/01/30/Pill-free-sleep-supplement-peanut-butter-protein-lead-January-new-product-entries) & [getbellway](https://getbellway.com/products/raspberry-lemon-tub-1) Bellway makes [natural fiber supplements](https://www.trendhunter.com/trends/ancient-brave-true-biome) that are made with real fruit and are free from sugar and chemicals. With [organic psyllium](https://www.trendhunter.com/trends/aors-psyllium-curcumin) listed as the main ingredient in its products, Bellway offers 18% of daily fiber needs and helps consumers meet them in a convenient and modern way. The brand offers large tubs and single-serve natural fiber blends in fruity flavors that can be mixed with water and enjoyed several times daily. Although fiber is associated with [digestive health](https://www.trendhunter.com/trends/foundational-daily-fiber), Bellway notes that the benefits of fiber go above and beyond, as a well-functioning gut is integral to everything from immune function and increased absorption of vitamins and minerals. Bellway offers flavors like Raspberry Lemon, Lemon Lime and Mixed Berry that are plant-based and appealing to today's health-conscious consumer. Image Credit: Bellway ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Fiber Supplements:** Disruptive innovation opportunity: Develop natural fiber supplements that offer additional health benefits beyond digestion, targeting health-conscious consumers. - **Convenient Fiber Blends:** Disruptive innovation opportunity: Create single-serve fiber blends with fruity flavors that can be easily mixed with water, providing a modern and convenient way for consumers to meet their daily fiber needs. - **Gut Wellness:** Disruptive innovation opportunity: Develop products that promote gut wellness, as a well-functioning gut is vital for immune function and increased absorption of nutrients. ### Where This Applies - **Health Supplements:** Disruptive innovation opportunity: Introduce new natural fiber supplements that cater to the growing demand for healthier alternatives in the health supplements industry. - **Beverage Industry:** Disruptive innovation opportunity: Launch innovative single-serve fiber blends targeting the beverage industry, providing a unique and healthy option for consumers. - **Functional Food Market:** Disruptive innovation opportunity: Develop gut wellness products that can be positioned within the functional food market, meeting the increasing demand for products that provide additional health benefits. ## Related on Trend Hunter - [Multifunctional Fiber Gummies](https://www.trendhunter.com/trends/daily-fiber-gummies.md) - [Clean-Label Fiber Supplements](https://www.trendhunter.com/trends/shed-advanced-fiber.md) - [Fruit-Forward Fiber Supplements](https://www.trendhunter.com/trends/belliwelli-daily-fiber-probiotics-powder.md) - [Plant-Based Gut Fiber Supplements](https://www.trendhunter.com/trends/bonny-20.md) - [Plant-Based Prebiotic Dietary Fibers](https://www.trendhunter.com/trends/benefiber.md) - [Flavorful Fiber Supplements](https://www.trendhunter.com/trends/fiber-flow.md) - [Modernized Fiber Supplements](https://www.trendhunter.com/trends/gut-glow.md) - [Probiotic Fiber Supplements](https://www.trendhunter.com/trends/fiber-supplements.md) - [Fiber-Forward Dietary Supplements](https://www.trendhunter.com/trends/fibre-flow.md)