# Two-in-One Dry Shampoos Cleo+Coco's Versatile Natural Dry Shampoos Double as Body Powders By Laura McQuarrie | Published 2021-11-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-dry-shampoo References: [prnewswire](https://www.prnewswire.com/news-releases/clean-beauty-startup-cleococo-leads-the-charge-in-better-for-your-body-natural-deodorant-category-301414059.html) & [cleoandcoco](https://cleoandcoco.com/collections/dry-shampoo-body-powder) Cleo+Coco's [natural and talc-free dry shampoos](https://www.trendhunter.com/trends/gentle-dry-shampoo) can be found in botanically scented varieties like Basil Mint, Grapefruit Bergamot and Lavender Vanilla, which may also be used as [body powders](https://www.trendhunter.com/trends/body-powder). The multitasking hair and body care products are designed to create a fresh feeling all over and they do so with a combination of plant-based powders, clay, activated charcoal and essential oils. Thanks to the use of these natural ingredients, the two-in-one powders are useful for clearing the pores of bacteria, [absorbing excess oil](https://www.trendhunter.com/trends/colab-supreme-clean) and neutralizing odors. The clean formulas created by Cleo+Coco are made without aluminum and synthetic fragrances, and they only share the benefits of skin-loving ingredients that are cruelty-free and paraben-free. Packaged in travel-ready containers, the plastic-free products make clean personal care accessible and enjoyable for all. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 55% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Two-in-one Personal Care:** Personal care products that serve multiple purposes, such as Cleo+Coco's natural and talc-free dry shampoos that double as body powders, can cater to consumers who value convenience and simplicity. - **Natural Ingredients:** Beauty and personal care products that include plant-based powders, clay, activated charcoal and essential oils, like Cleo+Coco's natural and talc-free dry shampoos, can appeal to consumers who prioritize clean, safe and cruelty-free ingredients. - **Plastic-free Packaging:** Personal care products that use eco-friendly packaging, such as Cleo+Coco's travel-ready containers that are plastic-free, can attract consumers who are eco-conscious and value sustainable products. ### Industries Being Reshaped - **Personal Care:** Companies in the personal care industry can explore the use of two-in-one products like Cleo+Coco's natural and talc-free dry shampoos that double as body powders, natural ingredients, and eco-friendly packaging as opportunities for innovation. - **Beauty:** Beauty industry leaders can consider using Cleo+Coco's natural and talc-free dry shampoos as an example that introduces the use of natural ingredients and showcasing the value of cruelty-free and paraben-free personal care products by using eco-friendly packaging. - **Eco-friendly Product Manufacturing:** Manufacturers that focus on eco-friendly products can utilize Cleo+Coco's natural and talc-free dry shampoos as inspiration for using natural ingredients and may create opportunities for developing new packaging materials that are environmentally friendly. ## Related on Trend Hunter - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/dry-shampoo-con-arrowroot.md) - [Tropically Scented Dry Shampoos](https://www.trendhunter.com/trends/amika-x-ellis-brooklyn.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md)