# Slow-Roasted Dog Treats Bow Wow Labs' Natural Dog Treats are Free from Artificial Ingredients By Laura McQuarrie | Published 2020-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-dog-treats References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/13624-bully-stick-brand-branches-out-with-new-baked-dog-treats) & [bowwowlabs](https://bowwowlabs.com/collections/treats) Bow Wow Labs recently launched a new line of [all-natural dog treats](https://www.trendhunter.com/trends/newmans-own-dog-treats) called Waggy Wafers that are slow-roasted and free from artificial ingredients and fillers. The treats are offered in Salmon, Organic Chicken and Turkey Pumpkin varieties, each of which boasts a different functional benefit. While the [salmon variety](https://www.trendhunter.com/trends/finfare-pet-foods) is especially rich in omega fatty acids for skin and coat health, the [turkey pumpkin recipe](https://www.trendhunter.com/trends/pumpkin-spice-treat) is supportive of digestive functions. These treats feature slow-roasted meat and other nutrient-rich, organic ingredients like brown rice, pea fiber, apple cider vinegar. The bite-sized treats are small and roughly round in shape, offering recipes that ingredient-conscious pet owners and their dogs are sure to appreciate. Image Credit: Bow Wow Labs ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **All-natural Dog Treats:** Opportunity for disruptive innovation in the pet food industry by developing more all-natural and ingredient-conscious dog treats. - **Slow-roasted Treats:** Opportunity for disruptive innovation in the pet food industry by creating slow-roasted treats that enhance flavor and nutritional value. - **Functional Dog Treats:** Opportunity for disruptive innovation in the pet food industry by offering dog treats with specific functional benefits for different health needs. ### Industries Being Reshaped - **Pet Food:** Opportunity for disruptive innovation in the pet food industry by providing healthier, natural options for pet treats. - **Organic Food:** Opportunity for disruptive innovation in the organic food industry by expanding product offerings to include organic dog treats. - **Digestive Health:** Opportunity for disruptive innovation in the digestive health industry by developing dog treats that promote digestive functions. ## Related on Trend Hunter - [Mushroom-Mango Dog Treats](https://www.trendhunter.com/trends/mushroom-mango-oven-baked-dog-treats.md) - [Oven-Baked Dog Treats](https://www.trendhunter.com/trends/ovenbaked-dog-treats.md) - [BBQ-Inspired Dog Treats](https://www.trendhunter.com/trends/natural-dog-chews-and-treats.md) - [Oven-Baked Dog Biscuits](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites.md) - [Nutritional Bison Dog Treats](https://www.trendhunter.com/trends/bison-dog-treat.md) - [Space-Themed Dog Treats](https://www.trendhunter.com/trends/freeze-dried-dog-treat.md) - [CBD Dog Treats](https://www.trendhunter.com/trends/cbd-dog-treats.md) - [Freeze-Dried Cheese Treats](https://www.trendhunter.com/trends/freeze-dried-cheese-treats.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md)