# Natural Deselection by Tim Simpson By Design Crack | Published 2007-02-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/natural-deselection-by-tim-simpson References: [designcrack](http://designcrack.com/v2/2006/11/11/design-mart-natural-deselection-by-tim-simpson/) & [timsimpson.net](http://www.timsimpson.net) Tim Simpson's Natural Deselection machine is powerful on many levels. Not only does the piece give commentary on the way technology can be [powerfully dark when dominating nature](https://www.trendhunter.com/trends/sculptural-surveillance), but also it's entertaining, it's witty, and it's a beautiful piece as well. **Implications** - If applied to any living creature other than a plant, this kind of art might be seen as cruel and unusual, but instead it offers an interesting look both at technology and the role of natural selection in everyday life. Although its concept is fairly simple, this piece of [live art](https://www.trendhunter.com/trends/multimedia-art-installation) has an effect that causes viewers to contemplate its outcome long afterward. This sort of lasting impression is the goal of all art. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 7% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Technology Dominating Nature:** Disruptive innovation opportunity: Explore ways to use technology to dominate or control natural processes for various applications. - **Artistic Commentary on Technology:** Disruptive innovation opportunity: Create artworks that provide commentary and provoke thought on the relationship between technology and nature. - **Enduring Impact of Art:** Disruptive innovation opportunity: Develop artistic experiences that leave a lasting impression on viewers and provoke contemplation long after the initial encounter. ### Industries Being Reshaped - **Art and Entertainment:** Disruptive innovation opportunity: Combine art and entertainment to create thought-provoking experiences that captivate audiences. - **Biotech:** Disruptive innovation opportunity: Apply biotechnology to manipulate or control natural selection in plants or other living creatures. - **Environmental Conservation:** Disruptive innovation opportunity: Use technology to support and enhance natural selection processes in conservation efforts. ## Related on Trend Hunter - [Nature-Inspired Installations](https://www.trendhunter.com/trends/humannature-1.md) - [Kinetic Art Objects](https://www.trendhunter.com/trends/la-machine.md) - [Futuristic Museum Exhibitions](https://www.trendhunter.com/trends/unnatural-history-museum-of-singapore.md) - [Nature-Celebrating Installations](https://www.trendhunter.com/trends/nature-predates-man.md) - [Plant-Powered MIDI Sound Sculptures](https://www.trendhunter.com/trends/love-hultn-tegel.md) - [Modern Design-Exploring Art Objects](https://www.trendhunter.com/trends/pratone-chair.md) - [Air-Purifying Tree Sculptures](https://www.trendhunter.com/trends/treeone.md) - [Nature-Inspired Design Objects](https://www.trendhunter.com/trends/plantbased-2.md) - [Technology Connection Art Exhibitions](https://www.trendhunter.com/trends/codecraftchaos.md)