# Neutralizing Natural Deodorants PiperWai's Deodorant is Made with Magnesium, Charcoal and Starch By Laura McQuarrie | Published 2015-03-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-deodorant References: [treehugger](http://www.treehugger.com/organic-beauty/piperwai-natural-deodorant-will-keep-you-fresh-dry-and-chemical-free-all-day-long.html) & [piperwai](http://www.piperwai.com/) Cassava starch, charcoal and magnesium are some of the powerful odor-neutralizing ingredients in PiperWai's natural deodorant. Alongside these are coconut oil, shea butter, cocoa butter and vitamin E oil, helping to [soothe skin](https://www.trendhunter.com/trends/skinloving-deodorant) as well as deodorize. Rather than taking the form of a roll-on stick, this deodorant comes in cream form, to be applied with the hands. Although learning to apply this paste might take some getting used to for those making the switch to an all-natural deodorant, PiperWai promises benefits for your skin as well. The super absorbent deodorant is said to form an invisible wall between skin and clothing, which helps to avoid wet stains and clogged pores. In terms of scent, the cream is infused with [11 essential oils](https://www.trendhunter.com/trends/jack-henry-deodorant) that emit a fragrance that's pleasing for both men and women. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Natural Deodorants:** Innovative natural deodorant formulations using powerful odor-neutralizing ingredients like cassava starch, charcoal, and magnesium. - **Cream Form Deodorants:** Disruptive innovation opportunity lies in the development of natural deodorants in cream form, offering benefits for the skin and avoiding wet stains and clogged pores. - **Essential Oil Infused Deodorants:** Creating natural deodorants infused with essential oils for a pleasing fragrance suitable for both men and women. ### Where This Applies - **Personal Care:** The personal care industry can explore formulations using powerful odor-neutralizing ingredients in natural deodorants for a growing consumer base seeking healthier alternatives. - **Cosmetics:** The cosmetics industry can innovate by developing cream form deodorants that provide multiple benefits for the skin, avoiding wet stains and clogged pores. - **Aromatherapy:** Aromatherapy industry can tap into the trend by creating natural deodorants infused with essential oils to offer pleasing fragrances that cater to both men and women. ## Related on Trend Hunter - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Mineral Crystal Deodorants](https://www.trendhunter.com/trends/mineral-crystal-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [72 Hour Lasting Deodorants](https://www.trendhunter.com/trends/body-deodorant-cream.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Mineral Deodorant Sticks](https://www.trendhunter.com/trends/mineral-deodorant-stick.md)