# Reformulated Natural Deodorants Schmidt's Has Revamped Its Natural Deodorant Formula By Michael Hemsworth | Published 2021-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/natural-deodorant-formula References: [drugstorenews](https://drugstorenews.com/schmidts-enhances-its-antiperspirant-formula) & [schmidts](https://schmidts.com) The Schmidt's natural deodorant formula has been revamped by the brand to help make it more functional as a defense against odor. The brands signature deodorant now features a decreased amount of baking soda in the recipe with an increased amount of magnesium, which makes it similar in formula to its sensitive skin range. The product is focused on producing [odor-fighting protection](https://www.trendhunter.com/trends/affordable-wholebody-deodorant), while also being easy to apply to the skin and will deliver 24-hours of freshness. The Schmidt's natural deodorant formula is being made available across the brands range of core scents and is sure to be appreciated by consumers seeking out an even more [skin-friendly product](https://www.trendhunter.com/trends/skinloving-deodorant) to use instead of mainstream varieties. The product features Ecocert certification in the US because of its naturally formulated recipe. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Reformulated Natural Deodorants:** Brands are reformulating natural deodorants to make them more functional as a defense against odor while being gentle on skin. - **Increased Usage of Magnesium:** The use of magnesium in natural deodorants is increasing in popularity, due to its effectiveness in odor-fighting protection. - **Eco-friendly Certification:** Products with natural and ecologically friendly formulation are receiving certification for their sustainability and health benefits. ### Industries Being Reshaped - **Natural Beauty and Personal Care:** Innovation in naturally formulated deodorants is creating a new market segment within the beauty industry. - **Health and Wellness:** Increased use of ingredients like magnesium in deodorants supports the growth of the health and wellness industry. - **Sustainability:** Eco-friendly certifications are disrupting traditional manufacturing practices across industries and are becoming an important consideration for consumers. ## Related on Trend Hunter - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [French Natural Deodorants](https://www.trendhunter.com/trends/typology-1.md) - [Vanilla-Inspired All Body Deodorants](https://www.trendhunter.com/trends/all-body-deodorant.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md)