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# Animal Conservation Dark Chocolates
This Natural Dark Chocolate Supports Chimpanzee Protection

By Riley von Niessen | Published 2018-04-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/natural-dark-chocolate
References: [chocolatebar](http://www.chocolatebar.com/products/dark-chocolate/)

Endangered Species Chocolate recently unveiled a new [natural dark chocolate bar](https://www.trendhunter.com/trends/dark-chocolate-bites), which was made to help fund [conservation efforts for chimpanzees](https://www.trendhunter.com/trends/endangered-animal-lip-balm), an at-risk species.

The bars are only made with bittersweet 72% dark chocolate, which is created with chocolate liquor, cane sugar, cocoa butter, soy lecithin, and vanilla. In order to highlight the brand's environmentally focused initiatives, a picture of a chimpanzee is included on the wrapper, helping consumers to better visualize the impact being made with their support.

Endangered Species Chocolate also offers a number of other conservation-supporting treats, including its Dark Chocolate Bites with Almonds and Sea Salt, 88% Cocoa Bites, and Dark Chocolate with Caramel and Spiced Apple that oozes out of each square.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 29% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Chimpanzee Conservation:** Opportunity to create more products and initiatives that support endangered species conservation efforts through consumer purchases of related products.
- **Environmentally Focused Initiatives:** Opportunity to use packaging and visuals to educate and engage consumers in supporting environmental causes through purchasing sustainable products.
- **Dark Chocolate Innovation:** Opportunity to explore new flavors and ingredients in dark chocolate products while aligning with a cause or purpose.

### Industries Being Reshaped

- **Food and Beverage:** Opportunity for food and beverage companies to create products that support conservation efforts and engage consumers in environmental causes.
- **Confectionery:** Opportunity for confectionery companies to develop dark chocolate products using sustainable sourcing and focus on conservation to cater to environmentally conscious consumers.
- **Nonprofit and Conservation Organizations:** Opportunity for nonprofit and conservation organizations to collaborate with chocolate companies to raise funds for conservation initiatives and spread awareness about endangered species protection.

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