# Pre-Portioned Cookie Dough Products Sweet Loren's Natural Cookie Dough is Safe to Eat Raw By Laura McQuarrie | Published 2020-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-cookie-dough References: [prnewswire](https://www.prnewswire.com/news-releases/sweet-lorens-the-leading-natural-cookie-dough-brand-grants-permission-to-go-raw-301010876.html) & [sweetlorens](http://www.sweetlorens.com) Natural cookie dough brand Sweet Loren's is setting itself apart with pre-portioned cookie dough that's safe to eat raw. While many cookie lovers have a habit of snacking on raw cookie dough, some of the ingredients in formulas are not always safe to consume before baking. Sweet Loren's offers a worry-free solution for those with a sweet tooth, plus clean ingredients to make the snacking experience even more guilt-free. Sweet Loren's products are made without eggs and with flours that are safe to eat raw and unbaked. Additionally, the clean cookie dough products are vegan-friendly, gluten-free, nut-free and dairy-free. While there are ultra-creamy Chocolate Chunk and Birthday Cake cookie doughs that can be scooped right from the jar, there are also different flavors that are ready to bake. Image Credit: Sweet Loren's ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 17% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Safe-to-eat Raw Dough:** Opportunity for other cookie dough companies to create a safer alternative for consumers who eat raw cookie dough. - **Pre-portioned Products:** Opportunity for food companies to create pre-portioned products that can be easily snacked on the go. - **Clean Ingredients:** Opportunity for food companies to prioritize the use of clean ingredients in their products to cater to health-conscious consumers. ### Who This Affects Most - **Food Manufacturing:** Manufacturing companies can develop a new line of pre-portioned and safe-to-eat raw dough for the consumer market. - **Bakery:** Bakeries can offer pre-portioned cookie dough products, to attract customers who prefer a healthier, gluten-free, and vegan-friendly option. - **Grocery:** Grocery stores can increase their offering of pre-portioned and clean ingredient products to cater to the rising trend of health-conscious customers. ## Related on Trend Hunter - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/dible-dough.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/chocolate-chip-and-sugar-cookie-dough.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md) - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md) - [Ready-to-Bake Gingerbread Doughs](https://www.trendhunter.com/trends/gingerbread-cookie-dough.md) - [Comforting Cookie Doughs](https://www.trendhunter.com/trends/grandmas-oatmeal-chocolate-chip.md) - [Portable Edible Cookie Doughs](https://www.trendhunter.com/trends/whoa-dough.md)