# Wholesome Yacon Cereals Pertwood Organic Farm's Natural Cereals Are Sweetened with Yacon By Laura McQuarrie | Published 2015-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-cereal References: [pertwood](http://www.pertwood.co.uk/index.php/our-cereals/yacon-cereals) Breakfast cereals are notorious for being laden with sugar, but Pertwood Organic Farm's Yacon Cereals range is a natural cereal alternative that's flavorful and filling without the addition of sugar disguised as hard-to-pronounce ingredients. The porridge, [muesli and granola](https://www.trendhunter.com/trends/kall-organic-granola) are all [naturally sweetened](https://www.trendhunter.com/trends/legion-protein-cereal) with yacon, known for being a digestible sugar that's low-glycemic and also pre-biotic, which makes it valuable for [good digestive health](https://www.trendhunter.com/trends/biome-muesli). As suppliers of protein, healthy fats and fiber, these cereals are also great choices to start the day off with. In addition to getting a sweet boost from yacon, these wholesome breakfast cereals also feature a number of other superfood ingredients from quinoa to raw buckwheat, pumpkin seeds and puffed amaranth. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Cereal Alternatives:** Opportunity for brands to create cereal alternatives that are flavorful and filling without the addition of sugar. - **Pre-biotic Ingredients:** Opportunity for brands to incorporate pre-biotic ingredients like yacon into their products for improved digestive health. - **Superfood Ingredients in Cereals:** Opportunity for brands to add nutrient-dense superfood ingredients to their cereals for an extra health boost. ### Industries Being Reshaped - **Cereal Manufacturing:** Manufacturers can explore opportunities to produce natural cereal alternatives, incorporate pre-biotic ingredients, and add superfood ingredients to their products. - **Healthy Food Products:** Brands focused on healthy food products can add cereal alternatives to their product lines that are flavorful, filling, and use pre-biotic and superfood ingredients. - **Digestive Health Supplements:** Opportunity for supplement companies to create products that incorporate pre-biotic ingredients like yacon to improve digestive health. ## Related on Trend Hunter - [Healthy Chocolate-Hazelnut Cereals](https://www.trendhunter.com/trends/choc-hazelnut-cereal.md) - [Minimal-Ingredient Cereals](https://www.trendhunter.com/trends/the-real-cereal-company.md) - [Flavorful Low-Carb Granolas](https://www.trendhunter.com/trends/lowcarb-granola.md) - [Instant No-Added-Sugar Oats](https://www.trendhunter.com/trends/quaker-simply-range.md) - [Climate-Neutral Organic Granolas](https://www.trendhunter.com/trends/organic-granolas.md) - [Low-Sugar Whole Grain Cereals](https://www.trendhunter.com/trends/shreddies-the-honey-one.md) - [Protein-Rich Low-Sugar Cereals](https://www.trendhunter.com/trends/brave-super-hoops.md) - [Nutty Two-Ingredient Cereals](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes.md) - [Plant Protein Keto Cereals](https://www.trendhunter.com/trends/natures-path-organic-keto-cereal.md)