# Biodegradable Kitty Litters 7Pets' Natural Cat Litter Uses Earth Ingredients for Odor Control By Laura McQuarrie | Published 2017-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-cat-litter References: [garfieldcatlitter](https://garfieldcatlitter.com/collections/all) & [prweb](http://www.prweb.com/releases/2016/03/prweb13245457.htm) Rather than attempting to mask odors with chemicals or synthetic fragrances, this all-natural cat litter from 7Pets boasts just ingredients of the earth for odor control. As the brand describes, it uses only a "[plant-based tropical formula](https://www.trendhunter.com/trends/peach-lotus-scented-poop-bags)" using natural ingredients sourced from South America. The trio of [Garfield Cat Litter](https://www.trendhunter.com/trends/pasta-pizzas) products introduce 100% natural and biodegradable kitty litter products, including two which can be [flushed down the toilet](https://www.trendhunter.com/trends/smart-cat-toilet). The three types available are differentiated by size, including a Grand Litter, a Tiny Litter and a Super Clump Litter, which instantly form solid easy-to-clean balls for scooping out of the box. As well as boasting a dust-free formula, the products are also formulated in a light white coloring that helps pet owners to distinguish changes in a cat's urine color that may alert them to a health issue that needs attention. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Natural Cat Litters:** Opportunity for disruptive innovation in the development of biodegradable, plant-based kitty litters that are safe for the environment and effective in odor control. - **Flushable Cat Litters:** Potential for disruptive innovation in creating flushable cat litters that provide convenience and ease of cleaning for pet owners. - **Health-monitoring Cat Litters:** Emerging trend of cat litters that contain additives to help monitor a cat's health by detecting changes in urine color, offering a chance for disruptive innovation in pet care. ### Industries Being Reshaped - **Pet Care Products:** Opportunity for disruptive innovation in the pet care industry by developing biodegradable and flushable cat litters that are safe for both pets and the environment. - **Eco-friendly Products:** Emerging trend in the eco-friendly industry for sustainable and natural cat litters, providing an opportunity for disruptive innovation in the development of environmentally friendly pet products. - **Health and Wellness:** Disruptive innovation opportunities in the health and wellness industry by creating cat litters with health-monitoring capabilities that help pet owners detect potential health issues in their feline companions. ## Related on Trend Hunter - [Reformulated Cat Litters](https://www.trendhunter.com/trends/cat-litters.md) - [Health-Indicating Cat Litters](https://www.trendhunter.com/trends/alpha-paw-genius-litter.md) - [Science-Backed Odor Removers](https://www.trendhunter.com/trends/sciencebacked-odor-removers.md) - [Functional Litter Accessories](https://www.trendhunter.com/trends/litterlocker-1.md) - [Air-Purifying Litter Boxes](https://www.trendhunter.com/trends/hidden-plant-litter-box.md) - [Secret Decorative Litter Boxes](https://www.trendhunter.com/trends/decorative-litter-box.md) - [UV Crystal Cat Litters](https://www.trendhunter.com/trends/glo-by-boxie.md) - [Mid-Century Modern Litter Boxes](https://www.trendhunter.com/trends/pawbby-p1-ultra.md) - [Elevated Cat Nutrition Products](https://www.trendhunter.com/trends/catit-1.md)