# Cleansing Produce Packaging WWF's 'just' Showcases Natural Care Products from the Earth By Laura McQuarrie | Published 2015-06-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-care-products References: [ambalaj.se](http://ambalaj.se/2015/06/17/wwf-natural-cleaning/) & [just.net.au](http://just.net.au/) The earth is the best supplier of natural care products, but it's up to consumers to implement and advocate the use of these alternatives to store-bought goods. Although there are many brands producing [eco-friendly cleaning and care products](https://www.trendhunter.com/trends/leaf-mineral), there is hardly anything better than completely making your own from scratch using simple ingredients like lemon and vinegar. In order to show what good nature can do, [WWF](https://www.trendhunter.com/trends/native-plant) created an initiative called 'just.' just showcases a range of natural alternatives for cleaning and self-care, using recycled and biodegradable packaging to encase goodness that is supplied by nature. This WWF initiative is also supported by a microsite where conscious consumers can pick up a few tips for making their own shoe polish using a banana, insect repellent using an orange and pleasing [laundry scents using baking soda](https://www.trendhunter.com/trends/rewear-chair) and basil. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Cleaning and Care Products:** Opportunity for brands to develop and market eco-friendly cleaning and care products that use simple ingredients like lemon and vinegar to appeal to environmentally conscious consumers. - **Recycled and Biodegradable Packaging:** Innovative packaging solutions that are both recycled and biodegradable can provide a competitive edge for brands looking to showcase natural alternatives for cleaning and self-care products. - **DIY Natural Product Recipes:** Creating a platform or service that offers DIY recipes for natural cleaning and self-care products using simple ingredients like banana, orange, baking soda, and basil taps into the growing demand for sustainable alternatives. ### Industries Being Reshaped - **Cleaning and Care Products Industry:** Opportunity for businesses in the cleaning and care products industry to incorporate eco-friendly ingredients and packaging, appealing to environmentally conscious consumers. - **Packaging Industry:** Innovative packaging solutions using recycled and biodegradable materials present opportunities for businesses in the packaging industry to meet the demand for sustainable packaging options. - **DIY Recipe Platforms/services:** Creating a platform or service that offers DIY recipes for natural cleaning and self-care products can tap into the growing consumer preference for sustainable and customizable alternatives. ## Related on Trend Hunter - [Chic Sustainable Cleaning Brands](https://www.trendhunter.com/trends/guests-on-earth.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Purpose-Driven Wellness Brands](https://www.trendhunter.com/trends/koala-ecos.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md)