# Elegant Men's Care Products 'Wise' Offers Thoughtfully Packaged Natural Care Products for Men By Ell Smith | Published 2017-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-care-product References: [behance.net](https://www.behance.net/gallery/57321689/Wise-Mens-Care-Branding-and-Packaging) & [ethosmtl](http://ethosmtl.com/) 'Wise' is a newly introduced line of [natural care products](https://www.trendhunter.com/trends/baz-and-co) that aim to extend the same diversity and luxury that's offered to women, to men. The line is comprised of shampoo, conditioners, hair gels and face washes, all which boast an earthy and natural vibe. The branding of the products reflects the lifestyle of the conscientious urbanite that this collection intends to attract. Using minimal waste, and offering its products in [reusable glass containers](https://www.trendhunter.com/trends/refillable-deodorant-packs), this elegant series of [skin and hair care items](https://www.trendhunter.com/trends/magnolia-league) is ideal for men who want to look and feel good, without spending too much time doing so. In addition to the glass bottles, all the products are available in a robust cardboard packaging, making for the perfect outdoor or travel companion. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Natural and Sustainable Grooming Products for Men:** Opportunity to explore eco-friendly packaging materials and create eco-friendly grooming products for men. - **Gender-inclusive Personal Care Products:** Opportunity to expand personal care products to a wider audience, including non-binary and gender-nonconforming individuals. - **Minimal Waste Product Design:** Opportunity to explore product design that minimizes waste and can be reused or recycled by the consumer. ### Who This Affects Most - **Personal Care Industry:** Companies in this industry can research and develop sustainable, natural, and gender-inclusive grooming products for men. - **Eco-friendly Packaging Industry:** Companies in this industry can explore and develop new packaging materials that are sustainable and can be reused or recycled. - **Travel and Outdoor Industry:** Companies in this industry can collaborate with personal care companies to create convenient and sustainable grooming products for travel and outdoor activities. ## Related on Trend Hunter - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md)