# Hydrating Vegan Bronzing Lotions Sun Bum's 'Natural Browning Lotion' Helps to Safely Tan the Skin By Riley von Niessen | Published 2018-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natural-browning-lotion References: [shop.trustthebum](https://shop.trustthebum.com/tanning/natural-browning-lotion-8-5oz/) Personal goods brand [Sun Bum](https://www.trendhunter.com/trends/good-days-daily-bodega) recently expanded its [tanning series](https://www.trendhunter.com/trends/life-proof-self-tan) with the 'Natural Browning Lotion.' The product is made to [protect and moisturize the skin](https://www.trendhunter.com/trends/hawaiian-tropic-products), while working to "accelerate the sun triggered tanning process in [the] skin" so that consumers don't need to spend hours lying outside to get the bronzed look they're going for. To further protect the skin, the brand also recommends that consumers apply a sunscreen with a minimum of SPF 15 before the Natural Browning Lotion. The product is formulated with organic coconut oil, argan oil, avocado oil, aloe vera, green tea butter, kona coffee plant extract, and a number of other nourishing ingredients that work to hydrate and protect the skin. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Vegan Bronzing Lotions:** Creating cruelty-free and moisturizing bronzing lotions for safe and effective tanning. - **Accelerating the Tanning Process:** Developing products that enhance the sun-triggered tanning process for faster results. - **Natural and Nourishing Ingredients:** Using organic and nourishing ingredients like coconut oil, argan oil, and aloe vera in bronzing lotions for skin hydration and protection. ### Sectors Adopting This - **Beauty and Personal Care:** Incorporating hydrating and vegan formulations into bronzing lotions for the beauty and personal care industry. - **Sunscreen and Skincare:** Creating synergistic products that combine bronzing lotions with sunscreen for enhanced skincare and UV protection. - **Natural and Organic Products:** Catering to the demand for natural and organic bronzing lotions by using nourishing botanical extracts and oils. ## Related on Trend Hunter - [Multitasking Browning Lotions](https://www.trendhunter.com/trends/browning-lotion.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md) - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md) - [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Comprehensive Sunless Tanning Products](https://www.trendhunter.com/trends/sunless-tanning-products.md) - [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md) - [Weightless Bronzing Formulas](https://www.trendhunter.com/trends/bronzing-pot.md)