# Boosting Cognitive Powders The 'Brain Dust' Edible Talc is a Natural Brain Stimulator By M | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-brain-stimulator References: [shop.goop](http://shop.goop.com/collections/beauty/products/brain-dust) & [moonjuiceshop](https://www.moonjuiceshop.com/) To help provide an added boost of cognitive power, the brand Moon Juice has put together a [natural brain stimulator powder](https://www.trendhunter.com/trends/brainpower-stack) called 'Brain Dust.' The edible talc features an array of natural ingredients that are filled with properties that encourage the brain to naturally be more productive. Staying energized and aware can be challenging to many consumers that live busy lifestyles and need to retain focus. The 'Brain Dust' is a powder supplement that can be added to drinks hot or cold as a way to naturally increase efficiency. The powder contains maca as a natural energy source, stevia, gingko and a medicinal mushroom popular in Chinese medicine called lion's mane. The ingredients work to trigger a sense of vitality in the brain to keep it running at top performance power. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 33% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Brain Stimulators:** Opportunity for developing innovative natural ingredients and products that enhance cognitive functions. - **Powder Supplements:** Disruption in the supplement industry with convenient and customizable powdered products for various health benefits. - **Biohacking for Productivity:** Emerging trend of using science-backed methods and substances to optimize mental performance and productivity. ### Where This Applies - **Health Supplements:** Potential for developing and marketing brain-boosting supplements using natural and effective ingredients. - **Beverage Industry:** Opportunity for incorporating brain-boosting powders into beverage products to cater to consumers' focus and energy needs. - **Wellness and Self-care:** Disruptive innovations in the wellness industry by offering products that support mental clarity and productivity through natural means. ## Related on Trend Hunter - [Retail-Expanded Cognition Powders](https://www.trendhunter.com/trends/inbloom-1.md) - [Brain-Boosting Lemonades](https://www.trendhunter.com/trends/braincare.md) - [Superfood Cognitive Supplements](https://www.trendhunter.com/trends/graymatter-bright-mind.md) - [Celebrity-Backed Cognitive Supplements](https://www.trendhunter.com/trends/inbloom.md) - [Rest-Promoting Adaptogen Blends](https://www.trendhunter.com/trends/dream-dust.md) - [Brain-Friendly Coffee Mixes](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee.md) - [Mushroom-Powered Supplements](https://www.trendhunter.com/trends/mushroompowered-supplement.md) - [Magnesium-Mushroom Matcha Supplements](https://www.trendhunter.com/trends/neuro-magnesi-om.md) - [Plant-Powered Cognitive Gummies](https://www.trendhunter.com/trends/matcha-mind-cognitive-gummies.md)