# Low-Sugar Natural Beers Soonish is Made with Simple, Wholesome Ingredients Like Banana & Honey By Laura McQuarrie | Published 2021-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-beer References: [businesswire](https://www.businesswire.com/news/home/20210617005160/en) & [sipsoonish](https://sipsoonish.com/where-to-buy/) Soonish is a new and refreshing natural beer that's low in calories and sugar, and made with a handful of wholesome ingredients. The beer comes in at 4.2% ABV and it's naturally gluten-free, as well as non-GMO, unfiltered and free from preservatives or flavoring. Brewed with simple ingredients like [millet, sorghum](https://www.trendhunter.com/trends/fonio-beer), banana and honey, the beer is on a mission to disrupt the [alternative beer market](https://www.trendhunter.com/trends/healthconscious-beer) with a lighter option that incorporates elements of cider, hard seltzer and kombucha. Soonish Co-Founders Greg Maiatico and Chip Welsh say, "In crafting Soonish we sought out an adult beverage that contained the lighter benefits of ‘natural’ while remaining ‘beer-like.'" The brand responds to growing consumer interest in better-for-you beer products with added benefits and natural beer for feel-good drinking occasions. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar Beer:** Soonish created a new natural beer option that is low in calories and sugar to respond to the growing interest in better-for-you beer products. - **Wholesome Ingredients:** Soonish's use of simple ingredients like millet, sorghum, banana and honey creates an opportunity for disruptive innovation in the natural beer market. - **Alternative Beer:** Soonish's combination of elements from cider, hard seltzer and kombucha creates a disruptive innovation opportunity in the alternative beer market. ### Where This Applies - **Craft Beer:** Craft beer companies can take advantage of the consumer interest in low-sugar and natural beer options with wholesome ingredients. - **Alcoholic Beverages:** The use of wholesome ingredients and lower sugar content in alcoholic beverages could become a disruptive innovation opportunity within the industry. - **Health and Wellness:** The growing interest in better-for-you beer products with added benefits creates an opportunity for health and wellness companies to expand their offerings into the beer market. ## Related on Trend Hunter - [Low-Alcohol Gose Beers](https://www.trendhunter.com/trends/low-alcohol-gose.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/harmons.md) - [Quinoa-Based Beers](https://www.trendhunter.com/trends/quinoa-beer.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Botanically-Powered Alcohol-Free Beers](https://www.trendhunter.com/trends/on-beer.md) - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md)