# Free-From Baby Care Collections Saje Wellness Launched a Range of All-Natural Baby Care Products By Laura McQuarrie | Published 2018-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-baby-care-products References: [prnewswire](https://www.prnewswire.com/news-releases/saje-natural-wellness-introduces-100-natural-baby-and-maternity-care-product-line-300647018.html) & [saje](https://www.saje.com/ca/baby/) Just last month, [Saje Wellness](https://www.trendhunter.com/trends/saje-natural-wellness-1), a purveyor of essential oils, natural and non-toxic skincare, launched its first-ever home cleaning line and it is now following its latest release with a range of maternity care and [natural baby care products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle). The 100% natural, non-toxic and hypoallergenic care product collection is free of synthetic ingredients and puts a spotlight on potent plant-powered ingredients. In the Baby Care collection, some of the new releases include the restorative Mini Mender skin salve, Sweet Cheeks diaper and rash ointment, and Splish Splash, a gentle baby wash. For moms and expectant mothers, Saje Wellness has also released Chest Mate as a [soothing nipple cream](https://www.trendhunter.com/trends/lola-1) and Vitamin Ease, a cream to minimize stretch marks. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Baby Care Products:** Opportunity for companies to create all-natural baby care products that focus on potent plant-powered ingredients. - **Hypoallergenic Baby Care Products:** Opportunity for companies to create hypoallergenic baby care products that are free of synthetic ingredients. - **Restorative Skin Salves:** Opportunity for companies to create restorative skin salves for babies and adults using natural and non-toxic ingredients. ### Industries Being Reshaped - **Baby Care Industry:** The baby care industry can take advantage of the trend towards natural and hypoallergenic baby care products. - **Skincare Industry:** The skincare industry can expand their offerings to include all-natural and non-toxic skincare products for both babies and adults. - **Natural Cleaning Industry:** Companies in the natural cleaning industry can expand their product lines to include all-natural and non-toxic home cleaning products for families with babies and young children. ## Related on Trend Hunter - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Baby-Friendly Skincare Sets](https://www.trendhunter.com/trends/mother-baby.md) - [Dermatologist-Approved Baby Collections](https://www.trendhunter.com/trends/fixderma.md) - [Calming Baby Care Products](https://www.trendhunter.com/trends/baby-skincare-line.md) - [Organic Luxury Skincare Lines](https://www.trendhunter.com/trends/luxury-baby-skincare.md) - [Japanese Baby Care Collections](https://www.trendhunter.com/trends/yoboo.md) - [Allergen-Free Baby Oils](https://www.trendhunter.com/trends/vanilla-cloud-nighttime-oil.md)