# Natural Oil Air Fresheners vitruvi's Natural Air Freshener Sprays Reinvent the Air Care Category By Laura McQuarrie | Published 2022-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-air-freshener-sprays References: [businesswire](https://www.businesswire.com/news/home/20220525005107/en/vitruvi-Launches-Into-New-Air-Care-Category-with-Natural-Air-Freshener-Sprays) & [vitruvi](http://www.vitruvi.com/)  Premium home scenting brand vitruvi is known for its [essential oils and diffusers](https://www.trendhunter.com/trends/aroma-diffuser-1), and now it is officially exploring a new air care category with [Natural Air Freshener Sprays](https://www.trendhunter.com/trends/liquid-room-spray). With its newest release, the brand is on a mission to disrupt the [air care market](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness) and offer experiences that are free from harmful propellants, synthetic fragrances, VOC’s, sulfates, parabens, phthalates, formaldehyde, and small particles. “Due to the lack of natural home scenting in the market, we saw a great opportunity to reinvent the air care industry. Traditional home scenting products tend to mask or remove odors, resulting in the air feeling heavier. At vitruvi, our products do the opposite. The air around you should be light and reflect who you are,” says co-founder and CEO, Sara Panton. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 34% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Natural Air Fresheners:** Consumers are seeking out natural air freshening products that are free from harmful chemicals and provide a more appealing sensory experience. - **Reinventing the Air Care Industry:** There is an opportunity to disrupt the air care market by creating natural scenting products that offer a pleasant experience and do not rely on harmful chemicals or propellants. - **Essential Oils for Home Scenting:** Essential oils are being used as an alternative to synthetic fragrances in the air care market, with a rising demand for natural products that reflect personal style. ### Where This Applies - **Home Fragrance:** Companies developing natural home fragrance products, such as essential oil air fresheners, have a disruptive innovation opportunity in the air care market. - **Natural Personal Care:** Natural air freshening products can also be part of wider ranges of personal care products that offer healthier alternatives to traditional products. - **Sustainable Packaging:** Companies developing natural air fresheners can benefit from incorporating sustainable packaging options as part of their environmental and ethical commitments. ## Related on Trend Hunter - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [Uplifting Aromatherapy Sprays](https://www.trendhunter.com/trends/purifying-air-spray.md) - [CBD-Infused Room Fresheners](https://www.trendhunter.com/trends/cbd-live-natural-room-freshener.md) - [Nature-Inspired Room Sprays](https://www.trendhunter.com/trends/roam-the-brand.md) - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [All-Natural Air Fresheners](https://www.trendhunter.com/trends/premium-scented-oil-diffuser.md) - [Sacred Healing Room Sprays](https://www.trendhunter.com/trends/sara-bengur.md) - [Neutralizing Home Fragrances](https://www.trendhunter.com/trends/puras-open-air-technology.md) - [Aromatherapy Room Sprays](https://www.trendhunter.com/trends/woodhouse-spa.md)