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# Egg-Shaped Eco Shampoo
Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging

By Amelia Roblin | Published 2013-09-17 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/natura-sou-packaging
References: [lovelypackage](http://lovelypackage.com/sou/) & [questtono](http://www.questtono.com/en/home/natura-sou/)

For people on a budget, there isn't always great incentive to shop for [eco-friendly products](https://www.trendhunter.com/trends/moisturizer-jars). Where many sustainable consumables are sold at higher prices, Natura SOU packaging takes a logical step in the other direction.

Fundamentally, the QuesttoNó and Tátil Design collaboration succeeds in comprising 70% less plastic material than your average bottle of bodywash. This expectedly makes the line of [soaps and shampoos](https://www.trendhunter.com/trends/foaming-body-wash) much cheaper to turn out. Furthermore, the thin pouches are manufactured in the same facility in which they are filled, streamlining the production process and cutting the costs and energy that are often expended in intermediate transportation.

Shaped like a droplet of water, Natura SOU packaging also allows you to squeeze and slide out every last dollop so that not a pinch is wasted.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 29% | Activity: 66% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Low-cost Sustainability:** Natura SOU's low-cost eco shampoo packaging paves way for low-cost sustainability in the personal care industry.
- **Streamlined In-house Production:** Natura SOU's in-house streamlined production process of their eco shampoo packaging provides disruptive innovation opportunities for the personal care industry.
- **Minimalistic Packaging Design:** Natura SOU's eco shampoo in minimalistic packaging design is a trend that is revolutionizing the personal care industry with its sustainability and price-consciousness.

### Who This Affects Most

- **Personal Care:** The personal care industry has the potential to adopt Natura SOU's low-cost and minimalistic eco shampoo packaging design while making a significant impact on their environmental footprint.
- **Manufacturing:** The in-house streamlined production process of Natura SOU's eco shampoo packaging provides manufacturing industries with new disruptive innovation opportunities.
- **Sustainability:** Natura SOU's eco shampoo packaging is paving the way for sustainability in industries beyond personal care, such as food and beverage, and household products.

## Related on Trend Hunter

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- [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md)
- [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)
- [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md)