# Ocean-Friendly Protein Powders Whole Foods Markets Will Begin Carrying Natreve Supplements By Niko Pajkovic | Published 2022-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natreve References: [nosh](https://www.nosh.com/food-wire/2022/natreve-launches-line-of-vegan-protein-powders-wellness-products-in-whole-foods-markets-nationwide/)  Natreve, a premium "ocean-forward" wellness company, announced that it has entered a distribution deal with [Whole Foods Markets](https://www.trendhunter.com/trends/aloha1). The health-focused retailer will begin selling the brand's popular vegan and wellness products nationwide starting April 30. Fans of the brand will be excited to see that [Whole Food Markets](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate) will begin offering Natreve's high-quality [vegan protein powders](https://www.trendhunter.com/trends/plantbased-protein-powders1), which come in delicious flavor variations such as Strawberry Shortcake, French Vanilla Wafer Sundae, and Fudge Brownie. Alongside the brand's plant-based proteins, Whole Food Markets will also sell Natreve's signature wellness mixes, which have been formulated to address a variety of health-related issues. “Partnering with such an iconic retailer that believes in our mission and understands the importance of our sustainability goals is an honor and a turning point in solidifying our goal of being the most sustainable wellness brand in the world," said Roland Radu, CEO of Natreve. Image Credit: Natreve ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 95% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Ocean-friendly Supplements:** As people become more environmentally conscious, there is a growing trend for products which promote sustainable sourcing and manufacturing processes. - **Plant-based Protein Powders:** As more people adopt vegan or vegetarian diets, there is an increasing demand for high-quality plant-based protein powders with delicious flavor options. - **Health Supplements for Specific Needs:** There is a trend for wellness brands to offer signature mixes targeted towards specific health-related issues, providing a tailored approach for consumers. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry can capitalize on the trend towards sustainable, plant-based supplements and targeted wellness mixes to attract environmentally conscious consumers. - **Retail:** As evidenced by Whole Foods' deal with Natreve, there is an opportunity for retailers to offer unique and ocean-friendly products to attract health-focused, eco-conscious consumers. - **Food and Beverage:** There is an opportunity for the food and beverage industry to incorporate high-quality plant-based protein powders into their products, such as using them as a base for smoothies or as an ingredient in baked goods. ## Related on Trend Hunter - [Pumpkin Seed Protein Bars](https://www.trendhunter.com/trends/aloha1.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md) - [Tropical Protein Mixes](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate.md) - [Clean-Label Protein Powders](https://www.trendhunter.com/trends/solein-1.md) - [Supermarket-Health Supplement Partnerships](https://www.trendhunter.com/trends/erewhon-partnered-with-vimergy.md) - [Plant-Powered Protein Blends](https://www.trendhunter.com/trends/readytomix-protein-powder.md) - [Deep Green Superfood Supplements](https://www.trendhunter.com/trends/green-vibrance-protein.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md)