# Artisanal Milk Branding The Natrel Website Celebrates a Natural and Nutritious Product By Jana Pijak | Published 2015-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/natrel-website References: [natrel](http://www.natrel.ca/en) Fans of artisanal branding will fall in love with the engaging Natrel website interface. The milk brand gets its name from the word "natural" and prides itself on quality and nutrition. The company's website invites drinkers to "taste the goodness of nature in every drop of their products" and features a layout that will appeal to the millennial consumer. In addition to links to the brand's social media channels like [Instagram](https://www.trendhunter.com/trends/jaouda-nabatl), [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws), Twitter and [Pinterest](https://www.trendhunter.com/trends/pinterest-manifestival), the Natrel website also features a myriad of tasty recipes, web promotions and even a magazine page that users can interact with. Moreover, the platform also gives lactose intolerant consumers a drink an up close look at Natrel's dairy-free product range. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Branding:** Opportunity for businesses to create unique and engaging brand experiences that resonate with consumers. - **Millennial Consumer Engagement:** Businesses can capture the attention of millennials with visually appealing and interactive website layouts. - **Dairy-free Product Range:** The growing demand for dairy-free alternatives presents an opportunity for businesses to develop and promote innovative plant-based milk products. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can leverage artisanal branding and engaging online platforms to attract consumers and create unique experiences. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses target and engage millennial consumers through visually appealing website designs and innovative brand experiences. - **Plant-based Products:** The dairy-free product market offers opportunities for companies to develop and promote innovative plant-based milk alternatives to cater to lactose intolerant consumers. ## Related on Trend Hunter - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Adult-Targeted Healthy Beverages](https://www.trendhunter.com/trends/wholism.md) - [Oat Milk Fountains](https://www.trendhunter.com/trends/designed-for-humans.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Gut Healthy Dairy Brands](https://www.trendhunter.com/trends/arla-cultura.md)