# Olympics-Celebrating Watch Straps The Omega NATO Watch Straps Come in 18 Different Styles By Michael Hemsworth | Published 2018-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nato-watch-straps References: [uncrate](https://uncrate.com/omega-flag-inspired-nato-watch-straps/) & [omegawatches](https://www.omegawatches.com/en-us/accessories/nato-straps/product/) The 2018 Winter Olympics are fully underway in Pyeongchang, South Korea, so the Omega NATO Watch Straps are here to help offer fans a way to celebrate in style. Inspired by the flags from nations that are competing in the Olympic Games, the straps come in 18 different styles that are each inspired by a different nation with six in the mix that are inspired by the Olympic Rings. Each strap is finished with a [stainless steel buckle](https://www.trendhunter.com/trends/stratos-band-icy-blue-glow-edition) and can be paired with your [Omega timepiece](https://www.trendhunter.com/trends/omega-railmaster-2025) to help commemorate the events and highlight patriotism. The Omega NATO Watch Straps celebrate the brand's place as the Official Timekeeper at the Winter Olympic Games and offer a new way for consumers to feel connected to the action. Image Credit: Uncrate ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Nation-inspired Watch Straps:** Developing watch straps that are inspired by countries of the world, personalized to the consumer’s desire to encourage patriotism and cultural awareness. - **Bespoke-themed Accessories:** Creating accessories that are individually tailored for specific events and occasions, allowing consumers to feel more connected and engaged with the experience. - **Branded Event Memorabilia:** Designing commemorative items for notable events that consumers can use regularly, which further promotes brand loyalty and successfully curates nostalgia. ### Who This Affects Most - **Fashion:** The fashion industry can develop personalized accessories geared towards commemorating significant events, further enhancing fashion and function. - **Marketing:** Marketing and advertising professionals can produce branded merchandise that is easily associated with notable events, further promoting brand awareness and engagement. - **Sports:** Sports organizations and retailers can create designs that incorporate nationalities, which sparks conversation in identifying with specific countries while promoting cultural awareness. ## Related on Trend Hunter - [Olympic Winter Sport Timepieces](https://www.trendhunter.com/trends/omega-speedmaster-milano-cortina-2026.md) - [Olympic Medal-Inspired Watches](https://www.trendhunter.com/trends/bg-859-bronze-gold-edition.md) - [Olympic Edition Timepieces](https://www.trendhunter.com/trends/speedmaster-milano-cortina-2026.md) - [Time-Keeper Olympics Pop-Ups](https://www.trendhunter.com/trends/omega-paris-2024-project.md) - [Pole Vaulter-Approved Timepieces](https://www.trendhunter.com/trends/omega-seamaster-aqua-terra.md) - [Paris Olympics Timepieces](https://www.trendhunter.com/trends/paris-2024-collection.md) - [Celebratory Sports Event Watches](https://www.trendhunter.com/trends/seamaster-regatta.md) - [Oceanic Earth-Toned Timepieces](https://www.trendhunter.com/trends/omega-seamaster-planet-ocean-600.md) - [Reworked Moon Mission-Inspired Watches](https://www.trendhunter.com/trends/dark-side-of-the-moon-1.md)