# Butterfly-Laden Lookbooks The Native Youth 2013 Spring/Summer Collection is Hipster Approved By Katie Pagnotta | Published 2013-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/native-youth-2013 References: [hypebeast](http://hypebeast.com/2013/2/native-youth-2013-spring-summer-lookbook) & [asos](http://www.asos.com/Men/Sale/A-To-Z-Of-Brands/Native-Youth/Cat/pgecategory.aspx?cid=16005) The Native Youth 2013 Spring/Summer lookbook is littered with beautiful butterflies. These majestic creatures act as the perfect counterbalance to the hipster fashions presented in the lookbook. The masculine and playful collection is filled with vibrant and psychedelic patterns. Native Youth's 2013 collection is influenced by Scandinavian streetwear and urban Japenese aesthetics. The 55 piece series mixes these two influences with grace. The result is a hip and contemporary line-up of men's fashions. Highlights from the collection include a vibrant orange tie-dye t-shirt, a palm tree-laden button-up, a multicolor striped tee and a stunning [camouflage leaf patterned short suit](https://www.trendhunter.com/trends/skylrk-camo). Each unconventional piece can be mixed and matched for a customized look. The Native Youth 2013 Spring/Summer lookbook is an ode to the next generation of young, hip men. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Butterfly-inspired Fashion:** There is an opportunity for fashion designers to incorporate butterfly patterns in their fashion collection. - **Urban Japanese Aesthetic Influenced Designs:** Incorporating Japanese aesthetics in designs can create a unique and desirable look for fashionistas. - **Customizable Streetwear Collection:** There is a market for fashion brands to provide men's streetwear collections that can be easily mixed and matched for a customized look. ### Sectors Adopting This - **Fashion Design Industry:** There is an opportunity for the fashion industry to explore unique and unconventional patterns inspired by nature and other cultures. - **Streetwear Clothing Industry:** There is a growing demand for streetwear clothing brands that offer high-quality and customizable fashion options for men. - **Retail Industry:** Retailers can capitalize on the trend of unconventional and customizable streetwear collections by offering a wide range of options to their customers. ## Related on Trend Hunter - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Vibrant Butterfly Bags](https://www.trendhunter.com/trends/tyler-mcgillivary-2.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md)