# Indulgent Personal Care Collabs The Native x Baked by Melissa Shares Topical Products & Sweets By Laura McQuarrie | Published 2022-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/native-x-baked-by-melissa References: [prnewswire](https://www.prnewswire.com/news-releases/native-announces-limited-edition-collection-with-bite-sized-treat-creator-baked-by-melissa-301452875.html) & [nativecos](http://www.nativecos.com/) The [Native x Baked](https://www.trendhunter.com/trends/dunkin-and-native) by [Melissa](https://www.trendhunter.com/trends/candy-bar-inspired-cupcake) collaboration is touted as the sweetest one to date from the better-for-you personal care company, especially since it shares both personal care products and [mini cupcakes](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake). The decadent collection helps people treat themselves in the shower and beyond. The range includes scents inspired by the New York City brand's most popular cupcake flavors (Tie-Dye Vanilla, and Mint Cookie) as well as two all-new exclusives, Ginger Lemonade and Fresh Peach. These exclusive new cupcake flavors are now available while supplies last. The collab also introduces Native x Baked by Melissa Regular, Sensitive, and Plastic Free Deodorants, along with Body Wash, Shampoo and Conditioner. As a whole, the collaboration is a celebration of flavor and fragrance. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 81% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Indulgent Personal Care:** Personal care companies can collaborate with food or beverage brands to offer indulgent products and create a unique experience for consumers. - **Scented Personal Care:** Personal care products with scents inspired by popular food or drink flavors are an innovative way to appeal to consumers. - **Eco-friendly Personal Care:** Collaborations can help personal care companies introduce eco-friendly products to their portfolio. ### Industries Being Reshaped - **Personal Care:** Personal care companies can collaborate with food or beverage brands to offer indulgent products and create a unique experience for consumers. - **Food and Beverage:** Food and beverage companies can collaborate with personal care brands to introduce new flavors and fragrances to personal care products. - **Eco-friendly Products:** Personal care companies can collaborate with eco-friendly brands to introduce new sustainable products to their portfolio. ## Related on Trend Hunter - [Donut-Scented Collaborative Bodycare](https://www.trendhunter.com/trends/dunkin-and-native.md) - [Celebratory Body Care Collections](https://www.trendhunter.com/trends/piece-of-cake-collection.md) - [Donut-Scented Bodycare Collections](https://www.trendhunter.com/trends/native-x-dunkin.md) - [Cookies-Inspired Personal Care Lines](https://www.trendhunter.com/trends/girl-scouts-of-the-usa.md) - [Cookie-Inspired Personal Care Collabs](https://www.trendhunter.com/trends/dove-x-crumbl-cookies.md) - [Internationally Inspired Bodycare](https://www.trendhunter.com/trends/native-global-flavors-collection.md) - [Seasonal Personal Care Products](https://www.trendhunter.com/trends/native-holiday-collection.md) - [Cookie-Inspired Lotions](https://www.trendhunter.com/trends/girl-scout-cookie-collection.md) - [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md)