# Summery Park Photography The Native SS 2011 Video Will Make You Cry for Summer By Matt Ho | Published 2011-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/native-ss-2011-video References: [highsnobiety](http://www.highsnobiety.com/news/2011/03/23/video-native-spring-in-central-park/) & [vimeo](http://vimeo.com/21179137) For those with a tear dropping from their eye because winter is having its one last (hopefully) hurrah, watch the Native SS 2011 video and remind yourself that sunny days are coming. Despite the Native SS 2011 video being an absolute tease for the days of bike peddling and [picnics at the park](https://www.trendhunter.com/trends/picnic-collection), it's still a surprisingly comforting ad to watch. The clip is a [behind-the-scenes clip](https://www.trendhunter.com/trends/summer-dreaming-collection) of Tim Barber's photoshoot. As he captures images of the models in Central Park peddling in the lake and sitting on the soft green grass, the audience gets a sneak peek at the upcoming line. Including [summer dresses](https://www.trendhunter.com/trends/park-fifth), light dress shirts for men and women, as well as short shorts and jeans, the outfits from the Native SS 2011 video reflect the spirit of the season very well. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Summery Park Photography:** Disruptive innovation opportunity: Explore new ways to capture and showcase summery park photography in advertising campaigns. - **Sunny Days Ahead:** Disruptive innovation opportunity: Develop innovative marketing strategies that evoke the anticipation and longing for summer. - **Central Park Fashion Shoots:** Disruptive innovation opportunity: Create unique fashion shoots in iconic locations to create a buzz around new clothing lines. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate immersive technologies and virtual try-on experiences to enhance the online shopping experience. - **Advertising:** Disruptive innovation opportunity: Incorporate user-generated content and interactive elements in ad campaigns to engage with the target audience. - **Photography:** Disruptive innovation opportunity: Develop AI-powered photo editing tools that enhance and optimize outdoor photography. ## Related on Trend Hunter - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md)