# Hole-Punched Junior Footwear The Native Shoes Kids Line is Practical Without Sacrificing Style By Courtney Scharf | Published 2012-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/native-shoes-kids-line References: [joannagoddard.blogspot](http://joannagoddard.blogspot.ca/2012/06/motherhood-mondays-native-shoes.html) & [shop.nativeshoes](http://shop.nativeshoes.com/v5fmsnet/OeCart/OeFrame.asp?PmSess1=70709&SXREF=2&CurPath=1) Children's summer shoes are getting a much better look thanks to the Native Shoes kids line. Notably kid-friendly without looking odd, this footwear features many holes but a classic shape, which sets it apart from similar styles. Coming in hilarious colors including 'Hot Sauce Red,' 'Popsicle Orange' and 'Hollywood Pink,' this is clearly a company with a flair for funny. Designed to avoid getting stinky, these odor-preventative and extremely breathable kicks are sure to have little ones stomping around in comfort. Functionality and style in one, these are sure to make a splash in the the children's footwear industry. Affordable at about $30 a pair and coming in a wide variety of styles, this is a brand likely to succeed because it seems to understand its customer well. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Hole-punched Footwear:** Opportunity for innovation in creating footwear with breathable and odor-preventative features. - **Kid-friendly Shoes:** Innovative designs that combine practicality and style to cater to the needs and preferences of children. - **Affordable Variety:** Opportunity to offer a wide range of affordable styles to cater to different customer preferences. ### Sectors Adopting This - **Children's Footwear:** Disruptive innovation opportunities in creating innovative and playful footwear for kids. - **Fashion Retail:** Opportunity to incorporate functional and stylish children's shoes into apparel offerings. - **Outdoor Recreation:** Opportunity to provide durable and breathable footwear for children engaging in outdoor activities. ## Related on Trend Hunter - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Supportive Children’s Shoes](https://www.trendhunter.com/trends/wander-shoe.md) - [Summer-Ready Sporty Slip-Ons](https://www.trendhunter.com/trends/aqua-swoosh.md) - [Chunky Perforated Sneaker Designs](https://www.trendhunter.com/trends/nova-trek.md) - [Children's Beauty Products](https://www.trendhunter.com/trends/olive-june1.md) - [Breathable Eco-Friendly Sneakers](https://www.trendhunter.com/trends/contour-zero.md) - [Children’s Footwear Apps](https://www.trendhunter.com/trends/hibbett-kids.md) - [Tracker-Friendly Kids Sneakers](https://www.trendhunter.com/trends/skechers-kids-find-my-skechers.md)