# Sustainable Knitwear Ranges ARKET Introduced NATIVE Regenerative Wool in its Latest Collection By Michael Hemsworth | Published 2024-10-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/native-regenerative-wool References: [retailtimes](https://retailtimes.co.uk/arket-introduces-nativa-regenerative-wool-to-its-material-assortment/) & [arket](https://www.arket.com/en/index.html)  ARKET has showcased the NATIVE Regenerative Wool in its AW24 collection through a series of knitwear styles that will provide consumers with an eco-friendly way to stay cozy this season. The collection includes pieces for men, women and children, which each put a series of brown hues in the spotlight for an increased attention to earthiness. The wool itself is fully traceable and sourced with a focus on regenerative farming practices, while also keeping the entire supply chain in check. The NATIVE Regenerative Wool in the ARKET AW24 collection takes on plain and ribbed structures to give them a versatile silhouette that will work well both today and into the future. The collection also incudes items for the home to infuse soft, sustainable touches into the living space. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 38% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Regenerative Farming Practices:** The focus on regenerative farming for wool production enhances sustainability and ensures ecosystem health. - **Traceable Supply Chains:** Fully traceable supply chains in knitwear offer transparency and build consumer trust in sustainable sourcing. - **Eco-friendly Knitwear:** Knitwear made from eco-friendly materials provides an environmentally conscious option for fashion enthusiasts. ### Sectors Adopting This - **Fashion:** The fashion industry benefits from innovations in sustainable materials like NATIVE Regenerative Wool. - **Agriculture:** Agriculture sectors incorporating regenerative practices contribute to resource renewal and soil health. - **Home Goods:** Home goods markets see increased demand for soft, sustainable touches that enhance comfort and eco-friendliness. ## Related on Trend Hunter - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Sustainable Fashion Apparel](https://www.trendhunter.com/trends/clara-cashmere-cardigan.md) - [Sustainable Merino Wool Apparel](https://www.trendhunter.com/trends/innovative-tech-merino-collection.md) - [Elevated Essential Knitwear](https://www.trendhunter.com/trends/ravella.md)