# Botanical Body Cleansers Native Moisturizing Body Wash Boasts 7% Functional Shea Butter By Grace Mahas | Published 2025-01-09 | Updated 2025-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/native-moisturizing-body-wash References: [nativecos](https://www.nativecos.com/?ooiii)  [Native](https://www.trendhunter.com/trends/native-liquid-hand-soap) is elevating the personal care category with its new [Moisturizing Body Wash](https://www.trendhunter.com/trends/caress-body-wash-collection) collection, launching February 1st with a lineup of six nature-inspired fragrances. The innovative formula features [naturally derived shea butter](https://www.trendhunter.com/trends/total-moisture-collection) and delivers four times more moisturizing benefits compared to leading competitors, while maintaining a clean ingredient profile free from sulfates, parabens, and petrolatum. Each variant in the collection, priced at $12.99, contains just 12 ingredients, demonstrating the brand's commitment to simplified, effective formulations. The collection showcases Native's sophisticated approach to fragrance development through unique combinations like Night Jasmine & Walnut and Lemon Balm & Bamboo. Each scent profile has been carefully crafted to evoke specific sensory experiences, from the cozy warmth of Shea Butter & Almond to the refreshing burst of Peach & Orange Blossom. Image Credit: Native ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 74% | Activity: 75% | Freshness: 35% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Fragrance Formulations:** Brands are increasingly crafting sophisticated nature-inspired fragrance profiles to evoke specific sensory experiences, enhancing the appeal of personal care products. - **Minimalist Ingredient Products:** A demand for simplified formulations with a minimal number of ingredients is gaining traction, reflecting consumer preference for transparency and purity in personal care. - **Enhanced Moisturizing Technologies:** Innovations in moisturizing technologies with natural ingredients are disrupting the personal care market by offering superior hydration benefits over traditional products. ### Industries Being Reshaped - **Personal Care:** The personal care industry is witnessing a shift towards products boasting clean ingredient profiles, with brands focusing on quality and transparency. - **Fragrance Development:** Fragrance development is evolving as companies create unique scent combinations that resonate with consumers seeking personalized sensory experiences. - **Natural Ingredients:** Natural ingredients industry is at the forefront as consumers prioritize products with naturally derived components over synthetic alternatives. ## Related on Trend Hunter - [Nourishing Body Wash Formulas](https://www.trendhunter.com/trends/sheamoistures-new-body-washes.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md) - [Refreshing Personal Care Collections](https://www.trendhunter.com/trends/native-2.md) - [Internationally Inspired Bodycare](https://www.trendhunter.com/trends/native-global-flavors-collection.md) - [Celebratory Body Care Collections](https://www.trendhunter.com/trends/piece-of-cake-collection.md) - [Deeply Moisturizing Body Washes](https://www.trendhunter.com/trends/cream-body-wash.md) - [Sensorial Autumn-Inspired Body Care](https://www.trendhunter.com/trends/fall-market-collection.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md)