# Ice Cream-Inspired Protein Powders The Ascent Cookies & Cream Native Fuel Whey Protein is Tasty By Michael Hemsworth | Published 2021-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/native-fuel-whey-protein References: [bevnet](https://www.bevnet.com/news/2021/ascent-protein-releases-limited-time-whey-protein-flavor-in-cookies-cream) & [ascentprotein](https://www.ascentprotein.com/) The Ascent Cookies & Cream Native Fuel Whey Protein powder supplement is a limited-edition launch from the brand that's focused on providing consumers with a dessert-inspired way to shake up their post-workout routine. The protein powder features the premium, ice cream-inspired flavor of cookies and cream, which will help to satisfy cravings for sweet treats in a lifestyle-focused way. The product has been launched for sale via the brand's online shop, [Amazon](https://www.trendhunter.com/trends/beyond-raw) and in-store at Wegmen's, but will only be available while supplies last. Direct of Sales at [Ascent Protein](https://www.trendhunter.com/trends/ascent-protein) Josh Haskins spoke on the new Ascent Cookies & Cream Native Fuel Whey Protein powder supplement saying, "Ascent remains committed to providing constant innovation for our consumers, rewarding their hard work with new flavors. The results from the consumer surveys we conducted earlier this year around fan-favorite flavors were overwhelming, with resounding support and excitement for Cookies & Cream.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 69% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Dessert-inspired Protein Powders:** There is an opportunity to create more dessert-inspired protein powders to satisfy cravings for sweet treats in a healthy way. - **Limited-edition Supplement Launches:** Creating a sense of urgency with a limited-edition product launch can drive sales and excitement among consumers. - **Innovation in Flavors:** Continuously surveying consumers for flavor preferences and constantly launching new flavors can drive brand loyalty and increase sales. ### Who This Affects Most - **Fitness Supplements:** Fitness supplements can create more dessert-inspired protein powders and launch them as limited-edition products to increase sales and satisfy sweet cravings. - **Grocery Retail:** Grocery stores can stock limited-edition protein powders, such as the Ascent Cookies & Cream Native Fuel Whey Protein, to attract consumers looking for unique and exciting products. - **Food & Beverage Manufacturing:** Food and beverage manufacturers can create innovative and new flavors for protein powders to meet consumer demand and drive sales. ## Related on Trend Hunter - [Dessert-Inspired Whey Protein Isolates](https://www.trendhunter.com/trends/cookies-creamflavored.md) - [Strawberry-Flavored Protein Powders](https://www.trendhunter.com/trends/ascent-protein.md) - [Minty Cookie Protein Powders](https://www.trendhunter.com/trends/ghost-whey-x-oreo-mint.md) - [Fruity Cereal-Inspired Protein Blends](https://www.trendhunter.com/trends/cereal-whey-protein.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Cheesecake-Inspired Protein Powders](https://www.trendhunter.com/trends/cheesecake-inspired-protein-powder.md) - [Tropical Protein Mixes](https://www.trendhunter.com/trends/ascent-clear-whey-protein-isolate.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md) - [Celebratory Cookie Protein Powders](https://www.trendhunter.com/trends/ghost-whey-x-oreo-birthday-cake.md)