# Versatile Plant Starch Products This ChickP Protein Native Chickpea Starch is Easy to Use By Michael Hemsworth | Published 2020-11-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/native-chickpea-starch References: [foodbev](https://www.foodbev.com/news/chickp-protein-unveils-native-chickpea-starch/) & [chickp-protein](https://www.chickp-protein.com) The [ChickP](https://www.trendhunter.com/trends/ice-cream-make-from-chickpeas) Protein native chickpea starch is a new product from the food tech brand that will provide a simple, plant-based way to enhance a range of food and beverages. The product is positioned to offer enhanced gelling and thickening properties when compared against [pea and potato starches](https://www.trendhunter.com/trends/kmc-potato-starch), and is a co-product of the brand's ChickP Protein to further reduce food waste. The product is perfect for use in sauces, soups, baked goods, [plant-based meat analogues](https://www.trendhunter.com/trends/vertis-pb-pea) and more. Founder and CSO of ChickP Ram Reifen, MD spoke on the new ChickP Protein native chickpea starch saying, "The inspiration for developing a native chickpea starch was to offer another purified fraction from chickpea – similar to ChickP’s isolated protein, which contains 90% protein. We’ve extended the purity approach by introducing our pure native chickpea starch, with more than 98% starch content.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 9% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Ingredients:** The trend towards plant-based eating offers opportunities for companies to develop innovative products like ChickP Protein native chickpea starch. - **Food Waste Reduction:** The use of by-products like ChickP Protein native chickpea starch can help reduce food waste and create value-added ingredients. - **Enhanced Food Texture:** Brands can innovate by using ChickP Protein native chickpea starch to improve the gelling and thickening properties of various food and beverage products. ### Industries Being Reshaped - **Food Tech:** The food tech industry can capitalize on the demand for plant-based ingredients and sustainable solutions by developing and promoting products like ChickP Protein native chickpea starch. - **Food Manufacturing:** Food manufacturers can explore the use of ChickP Protein native chickpea starch to enhance the texture and functionality of their products, offering consumers a unique and improved eating experience. - **Plant-based Meat Alternatives:** The plant-based meat industry can leverage ChickP Protein native chickpea starch to create more realistic and satisfying meat analogues with enhanced texture and mouthfeel. ## Related on Trend Hunter - [Chickpea Protein Yogurts](https://www.trendhunter.com/trends/chickpea-yogurt.md) - [Protein-Packed Chickpea Yogurts](https://www.trendhunter.com/trends/chickpea-yogurts.md) - [Convenient Chickpea Tempehs](https://www.trendhunter.com/trends/franklin-farms-2.md) - [Chickpea-Based Ice Creams](https://www.trendhunter.com/trends/ice-cream-make-from-chickpeas.md) - [Chickpea Protein Toppers](https://www.trendhunter.com/trends/chickpea-protein-toppers.md) - [Free-From Pea Starch Solutions](https://www.trendhunter.com/trends/amysta-l-123.md) - [Chickpea-Based Tofu Blocks](https://www.trendhunter.com/trends/omami-chickpea-tofu.md) - [Bean-Based Food Additives](https://www.trendhunter.com/trends/ingredion-vitessence-prista.md) - [Grain-Free Chickpea Oatmeals](https://www.trendhunter.com/trends/grain-free-chickpea-oatmeal.md)