# Free-From Bar Soaps The Safe & Effective Native Bar Soap is Made Without SLS, SLES and Phthalates By Laura McQuarrie | Published 2018-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/native-bar-soap References: [nativecos](https://www.nativecos.com/product/barsoap2pack) Native has made a name for itself by offering [non-toxic, aluminum-free deodorants](https://www.trendhunter.com/trends/skinloving-deodorant) for men and women based on the idea that the product shouldn't be a "chemistry experiment"—and now, the brand is introducing Native Bar Soap with a similar focus on a clean, simple, safe and effective ingredient list. While Native Bar Soap is offered in an unscented version that's ideal for those with [sensitive skin](https://www.trendhunter.com/trends/total-moisture-collection), the solid bar soap also comes in aromatic varieties like Coconut & Vanilla and Eucalyptus & Mint, thanks to fragrant oil blends. These clean bar soaps are formulated without SLS, SLES, phthalates and other undesirable ingredients. What consumers can expect to find making up these soaps includes richly nourishing, moisturizing [shea butter and coconut oil](https://www.trendhunter.com/trends/curie-body-wash-bars), among other basic ingredients. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Non-toxic Personal Care:** The movement towards non-toxic personal care products continues to gain momentum, offering opportunities for companies to develop safe and effective alternatives. - **Clean Ingredient Labels:** There's a growing demand for products with clean ingredient labels, creating opportunities for businesses to prioritize transparency and remove harmful ingredients. - **Sustainability in Personal Care:** The sustainability trend in personal care presents opportunities for companies to develop eco-friendly packaging and ingredient sourcing strategies. ### Who This Affects Most - **Personal Care:** Native's free-from bar soaps highlight the trend towards safer, cleaner personal care products, potentially disrupting the entire industry by increasing consumer demand for transparency and safe ingredients. - **Natural Beauty:** Native's focus on non-toxic ingredients reflects a larger trend in natural and green beauty, providing opportunities for companies to develop natural formulations and eco-friendly packaging. - **Eco-friendly Packaging:** The sustainability in personal care trend pushes companies to innovate in packaging materials and design, incorporating renewable resources and encouraging zero-waste packaging alternatives. ## Related on Trend Hunter - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Single-Ingredient Soaps](https://www.trendhunter.com/trends/single-ingredient-soap.md) - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/suds-cos-soap-bar.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Animal Fat-Based Soaps](https://www.trendhunter.com/trends/slocan-soap.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Gentle Organic Dog Soaps](https://www.trendhunter.com/trends/gentle-bar.md) - [Clear All-Over Cleansing Bars](https://www.trendhunter.com/trends/head-to-toe-cleansing-soap.md)