# Refreshing Personal Care Collections Native Launches its DTC Website and Scent Expansions By Kanesa D | Published 2023-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/native-2 References: [nativecos](https://www.nativecos.com/)  [Native](https://www.trendhunter.com/trends/fall-market-collection) has launched its direct-to-consumer website with an entire stock of its best-selling scents. The brand’s body washes, deodorant, and haircare are made with a clean formula that prioritizes delicious fragrances. As a part of the debut, the Native Body [Wash](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash) is now available in ‘Grapefruit & Bergamot,’ ‘Aloe & Green Tea,’ ‘Sandalwood & Shea Butter,’ ‘Coastal Oak & Amber,’ and ‘Sweet [Peach](https://www.trendhunter.com/trends/biggby-coffee-peach-drinks) & Nectar.’ The Native Deodorant arrives in ‘Honey & White Oak’ alongside the body washes, and the hair care collection comes in ‘Sweet Peach & Nectar’ for the shampoo and conditioner. The products come neatly packaged in a minimalist-approved white bottle with classic Native branding. The Native collection is available on the brand's website. Image Credit: Native ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 97% | Activity: 50% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Clean Personal Care:** There is an opportunity for companies to develop personal care products made with clean formulas that prioritize fragrances. - **DTC Websites:** There is an opportunity for companies to launch direct-to-consumer websites to expand the reach of their products. - **Scent Expansions:** There is an opportunity for companies to expand the scents in their personal care collection to attract a wider range of consumers. ### Where This Applies - **Beauty:** There is an opportunity for beauty companies to shift towards making clean personal care products that prioritize fragrances. - **E-commerce:** There is an opportunity for e-commerce companies to launch DTC websites to expand the reach and sales of personal care products. - **Retail:** There is an opportunity for retail companies to incorporate more scents in their personal care collection to draw in a wider range of consumers. ## Related on Trend Hunter - [Sensorial Autumn-Inspired Body Care](https://www.trendhunter.com/trends/fall-market-collection.md) - [Seasonal Personal Care Products](https://www.trendhunter.com/trends/native-holiday-collection.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Internationally Inspired Bodycare](https://www.trendhunter.com/trends/native-global-flavors-collection.md) - [Celebratory Body Care Collections](https://www.trendhunter.com/trends/piece-of-cake-collection.md) - [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Donut-Scented Bodycare Collections](https://www.trendhunter.com/trends/native-x-dunkin.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md)