# Reality of Life Ads Nationwide Insurance Commercials (6 Clips) By Bianca | Published 2007-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nationwide-insurance References: [nationwide](http://www.nationwide.com/nw/about-us/our-ads/index.htm) Nationwide Insurance has some [fantastic advertisements](https://www.trendhunter.com/trends/make-life-brighter) that poke fun at the real-life mishaps that can happen in day-to-day routines. The ads are comical and entertaining, but still do a great job getting the point across, in their print, online and TV commercials. Check out what happens to your sexy hunk when "Life comes at you fast" Check out the [RollinVIP ad with Keven Federline](https://www.trendhunter.com/trends/he-got-money): This ad transistions from cheesy to [shock-humor](https://www.trendhunter.com/trends/jelly-roll-x-zevia) and emphases, like all the adds, that "life comes at you fast" This Rocket Luge one reminds of the importance for boat insurance: This one is older, but shows how something as small and out-of-your-control as the actions of a butterfly can have detrimental effects: ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Comical and Entertaining Ads:** The trend of using comical and entertaining ads to convey important messages creates opportunities for disruptive innovation in the advertising industry. - **Real-life Mishaps in Advertising:** The trend of incorporating real-life mishaps in advertising campaigns presents an opportunity for disruptive innovation in the insurance industry. - **Humor-driven Marketing:** The trend of humor-driven marketing campaigns opens up possibilities for disruptive innovation in the marketing and advertising industry. ### Who This Affects Most - **Insurance:** The insurance industry has the potential to embrace disruptive innovation by leveraging the trend of incorporating real-life mishaps in advertising campaigns. - **Advertising:** The advertising industry can capitalize on the trend of using comical and entertaining ads to convey important messages to further disrupt the market. - **Marketing:** The marketing industry can explore disruptive innovation by leveraging the trend of humor-driven marketing campaigns to engage consumers in new and unique ways. ## Related on Trend Hunter - [College Football Ad Campaigns](https://www.trendhunter.com/trends/coach-prime.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Fun Insurance Policies](https://www.trendhunter.com/trends/funsurance.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md)