# Contemporary Bank Re-Designs The Nationwide Building Society's Interior Fosters Connectivity By Ell Smith | Published 2018-03-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nationwide-building-society References: [psfk](https://www.psfk.com/2018/03/nationwide-uk-redesigns-stores-humanize-banking.html) & [dalziel-pow](http://www.dalziel-pow.com/news/nationwide-invests-community-banking/) The Nationwide Building Society is trying to alter the public's perception of banks by [re-designing its facility](https://www.trendhunter.com/trends/financial-centers) to appear more homey, comfortable and approachable. The new community-focused space features an [open concept design](https://www.trendhunter.com/trends/deveron-office) that's equipped with several mini offices in the shape of little houses. Each office serves as a more private meeting room, but lacks the usual dreariness and intimidation that these rooms can sometimes elicit. The design team behind this makeover, Dalziel & Pow, claim that the inspiration behind the new bank is "humanity, openness and connectivity" -- three values that banks are typically associated with. This Nationwide Building Society's bank branch also includes free WiFi and comfortable waiting rooms equipped with sofas and chairs. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 36% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Community-focused Banking:** Opportunity for banks to re-design their facilities to create a more warm and approachable environment for customers. - **Open Concept Design:** Opportunity for businesses in various industries to adopt open concept designs in their spaces to foster connectivity and collaboration. - **Humanity, Openness, and Connectivity:** Opportunity for businesses to embrace these values in their brand identity and customer experience to build stronger connections with their audience. ### Who This Affects Most - **Banking:** Opportunity for banks to re-imagine their interior design and customer experience to create a more inviting and comfortable space. - **Interior Design:** Opportunity for interior design firms to cater to businesses in various industries by creating open concept spaces that enhance connectivity and collaboration. - **Customer Experience:** Opportunity for businesses across industries to prioritize humanity, openness, and connectivity in their customer experience to differentiate themselves and build loyalty. ## Related on Trend Hunter - [Nature-Themed Modern Workspaces](https://www.trendhunter.com/trends/natwest-office.md) - [Sleek Fintech Office Designs](https://www.trendhunter.com/trends/copper-office.md) - [Human-Centric Bank Branding Campaigns](https://www.trendhunter.com/trends/more-human.md) - [Rejuvenated Former Bank Buildings](https://www.trendhunter.com/trends/former-bank-building.md) - [Mall-Based Bank Office Spaces](https://www.trendhunter.com/trends/ia-interior-architects.md) - [Bank-Transformed Italian Restaurants](https://www.trendhunter.com/trends/lina-stores-1.md) - [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md) - [Dynamic Purple Bank Headquarters](https://www.trendhunter.com/trends/nubank-2.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md)