# Supermarket Entertainment Centers Nation's Experience Offers Grocery, Dining and VR Entertainment By Laura McQuarrie | Published 2017-11-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nations-experience References: [facebook](https://www.facebook.com/events/509048059462201/) 'Nation's Experience' is an all-in-one grocery store, dining destination and entertainment center in Toronto's Stockyard Village Shopping Centre that will soon be opening its doors to provide the public with "a unique and thrilling shopping experience not found anywhere else in Toronto." Ahead of the grand opening of the space, Nation's Experience shared details on its family amusement center, arcade, indoor play area for kids and [VR experience rooms](https://www.trendhunter.com/trends/mixedreality-theme-park). Alongside more than 10,000 square feet of space dedicated to entertainment, Nation's Experience will also include 200,000 square feet of [grocery and dining areas](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers), making it a fun destination with something to offer every member of the family. In order to compete with the convenience of online shopping, many retailers are now offering brick-and-mortar spaces that are multipurpose, entertaining and experience-focused. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 31% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Multipurpose Retail Spaces:** Creating retail spaces that serve multiple purposes and offer entertaining experiences can attract customers and compete with online shopping. - **Family Entertainment Centers:** Incorporating family-friendly entertainment options into retail spaces can increase foot traffic and create a unique shopping experience. - **Virtual Reality Experiences:** Providing virtual reality experiences within retail spaces can offer a one-of-a-kind experience to customers and set retailers apart from competitors. ### Sectors Adopting This - **Grocery Retail:** Grocery retailers can incorporate entertainment options such as virtual reality experiences and family amusement centers to attract customers and offer a unique shopping experience. - **Restaurant and Dining:** Restaurants and dining establishments can integrate entertainment options to increase customer traffic and provide a fun atmosphere for diners. - **Entertainment and Gaming:** Entertainment and gaming businesses can partner with retailers to create immersive experiences and increase their customer reach. ## Related on Trend Hunter - [Fandom Culture Retail Experiences](https://www.trendhunter.com/trends/eb-trends-store-concept.md) - [Experiential Convenience Stores](https://www.trendhunter.com/trends/familymart-announced.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Immersive Banking Experiences](https://www.trendhunter.com/trends/cibc-experience-centre.md) - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Toronto Gastro-Gaming Businesses](https://www.trendhunter.com/trends/oche.md) - [Immersive Multimedia Experiences](https://www.trendhunter.com/trends/sony-pictures-wonderverse.md) - [Toronto-Based Food Emporiums](https://www.trendhunter.com/trends/queens-cross.md) - [Premium-Quality VR Experiences](https://www.trendhunter.com/trends/sandbox-vr.md)