# QSR Value Meals McDonald's Excites with $5 National Value Deal By Debra John | Published 2024-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/national-value-deal References: [qsrmagazine](https://www.qsrmagazine.com/food/burgers/mcdonalds-officially-announces-5-national-value-deal/)  McDonald's is launching a new [$5 National Value Deal](https://www.trendhunter.com/trends/checkers-and-rallys-5-for-5), providing customers significant savings. Starting June 25, this limited-time offer includes a "McDouble or McChicken, small fries, four-piece Chicken McNuggets, and a small drink." Joe Erlinger, president of [McDonald's USA](https://www.trendhunter.com/trends/mcnuggets-personality-quiz), emphasized the company's commitment to value, stating, “We heard our fans loud and clear—they’re looking for even more great value from us, and this summer that’s exactly what they’ll get.” He reiterated that value is integral to McDonald's legacy and highlighted their focus on providing "[delicious, affordable options](https://www.trendhunter.com/trends/value-meal-deal)" for customers in-store, via drive-thru, or through the app. Additionally, McDonald's offers a special promotion via their mobile app: a free medium fry with any $1 purchase every Friday through the end of 2024. On National French Fry Day, July 13, customers can enjoy free fries of any size. This deal will be available at participating restaurants across the U.S.A. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 40% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Affordable Combo Meals:** McDonald's new $5 National Value Deal underscores a broader trend towards affordable combo meals, making it possible for customers to experience greater savings without compromising on variety. - **App-based Promotions:** The special promotions offered via the McDonald's mobile app highlight the growing importance of app-based incentives to attract and retain customers. - **Enhanced Customer Value:** The increased focus on value through limited-time offerings like the McDonald's deal illustrates the industry's shift towards providing enhanced customer value in highly competitive markets. ### Where This Applies - **Fast Food:** Promotions like the $5 value deal by McDonald's signify an innovative approach within the fast food industry to attract budget-conscious consumers. - **Mobile App Marketing:** Offering app-exclusive deals such as a free medium fry showcases the potential within the mobile app marketing industry to drive customer engagement and loyalty. - **Consumer Retail:** McDonald's emphasis on affordable dining options reflects a larger trend in the consumer retail industry towards prioritizing value to meet customer demands. ## Related on Trend Hunter - [App-Only QSR Meal Deals](https://www.trendhunter.com/trends/crispy-chicken-sandwich-meal.md) - [High-Value Low-Cost QSR Menus](https://www.trendhunter.com/trends/mcdonalds-mcvalue.md) - [Revived Discount QSR Meals](https://www.trendhunter.com/trends/mcdonalds-extra-value-meals.md) - [Competitive Cost-Conscious QSR Menus](https://www.trendhunter.com/trends/under-4-mcvalue-menu.md) - [Complimentary QSR Fries Promotions](https://www.trendhunter.com/trends/free-fries-friday.md) - [Value-Driven QSR Meals](https://www.trendhunter.com/trends/mvp-meal-deal.md) - [Expanded Value Meal Options](https://www.trendhunter.com/trends/mcvalue-20.md) - [Low-Cost High-Value QSR Meals](https://www.trendhunter.com/trends/5-your-way-value-meal.md) - [Value-Focused QSR Meal Deals](https://www.trendhunter.com/trends/5-meal-deals.md)